Jurnal Khabar: Komunikasi dan Penyiaran Islam
Jurnal khabar: Jurnal Komunikasi dan Penyiaran Islam (E-ISSN 2716-0769) adalah jurnal ilmiah yang diterbitkan oleh Sekolah Tinggi Agama Islam Bumi Silampari Lubuklinggau dikelola oleh LP3M dan Team Jurnal STAI Bumi Silampari Lubuklinggau. Jurnal Khabar melakukan kajian dan mempublikasikan artikel konseptual, hasil penelitian, dan tinjauan buku dalam bidang sosial kemasyarakatan, Dakwah dan Komunikasi.
Peranan Tabligh Sebagai Sarana dalam Meningkatkan Kemampuan Public Speaking Di Pesantren Al-Mukhtariyah Sungai Dua Kecamatan Portibi
The purpose of this study was to determine the role of Tabligh in improving public speaking skills at the Al-Mukhtariyah Sungai Dua Islamic Boarding School. Tabligh, which comes from Arabic which means to convey, is used for preaching and developing communication skills. Based on the theory of preaching communication and constructivism, this study shows that Tabligh activities not only function as a medium for preaching, but also as a forum to train students to speak in public, both in the Islamic boarding school environment and in society. This research method uses a qualitative approach with observation, interview, and documentation techniques for administrators, students, and teachers who actively participate in Tabligh activities. The results of the study showed that students who initially felt nervous and insecure when speaking in public, are now more adept at delivering speeches, poems, and preaching materials. This study concludes that Tabligh activities at the Al-Mukhtariyah Sungai Dua Islamic Boarding School play an important role in developing students' communication skills, this is in line with the educational goals of Islamic boarding schools to produce cadres of students who are able to communicate effectively and have noble morals.
Copyright (c) 2025 Arofah Sri Mulyani Mz, Azhar Sitompul http://creativecommons.org/licenses/by-nc-sa/4.0
Artikel Analisis Semiotika Roland Barthes Dalam Film "Tuhan Izinkan Aku Berdosa"
This study aims to analyze the meaning of signs in the film "Tuhan Izinkan Aku Berdosa" using Roland Barthes' semiotic approach, which includes denotation, connotation, and myth. The film was chosen because it explores themes of sin, forgiveness, and the search for identity, closely linked to social and religious values in Indonesian society. A qualitative descriptive method was used, with data collected through in-depth observation of visual elements, dialogues, and symbols within the film. The analysis results reveal that the film not only portrays individual inner conflicts when facing social and religious norms but also deconstructs social constructions of morality through rich visual symbolization. At the denotative level, the film depicts the protagonist’s journey in confronting moral dilemmas. At the connotative level, the use of colors, expressions, and settings deepens the emotional nuance of the story. Meanwhile, at the myth level, the film represents ideological struggles between religious values and individual freedom. This research concludes that "Tuhan Izinkan Aku Berdosa" serves notmerely as entertainment but also as a medium of social critique, encouraging audiencesreflect deeply on the meanings of sin, forgiveness, and personal freedom within the context of society.
Copyright (c) 2025 M Alparizky, Andini Nur Bahri http://creativecommons.org/licenses/by-nc-sa/4.0
Efektivitas Konten Media Sosial Tiktok Pada Akun @Eva Alicia Dalam Meningkatkan Aktualisasi Diri Pada Generasi Z Di Prodi KPI UINSU STAMBUK 2021
This study aims to analyze the effectiveness of TikTok social media content on the @eva.alicia account in increasing self-actualization in generation Z, especially students of the Islamic Communication and Broadcasting Study Program (KPI) of the State Islamic University of North Sumatra (UINSU) stambuk 2021. Self-actualization is one of the highest needs in the hierarchy of human needs according to Abraham Maslow, which reflects the full realization of the individual's potential. In today's digital era, social media is one of the dominant means of self-actualization among generation Z. TikTok as a short video-based platform has become a very popular medium of self-expression and development. The @eva.alicia account, which consistently presents motivational, self-improvement, and self-love content, is considered to be able to have a positive influence on the behavior and way of thinking of its audience. The research method used was quantitative descriptive with data collection techniques through the distribution of questionnaires to 70 UINSU KPI student respondents. The results of the study showed that most of the respondents felt encouraged to recognize their potential, improve their quality, and be more confident in expressing themselves in public spaces after consuming content from the account. In addition, respondents also showed increased awareness of the importance of mental health, skill development, and forming a positive self-image.
Copyright (c) 2025 Natasya Natasya, Syukur Kholil http://creativecommons.org/licenses/by-nc-sa/4.0
Teori Negosiasi Wajah Dalam Komunikasi Pasangan Untuk Penyelesaian Konflik Di Pengadilan Agama Medan Kelas 1A
Unavoidable marital conflict requires effective communication management to maintain harmonious family ties. This qualitative case study research analyzes the application of Face Negotiation Theory in communication with couples resolving conflicts at the Medan Class 1A Religious Court. Data were collected through in-depth interviews with three subjects (husband/wife) and divorce file documentation. The results show that preventive and restorative face-work plays a crucial role in managing conflict, influenced by cultural assumptions (individualism/collectivism) and personality tendencies (independent/interdependent), as well as situational factors such as role assessment and relational distance. In the formal context that has reached the trial, individuals have specifically experienced a face-threatening process, so that the tendency of mutual-face concern becomes dominant towards self-face concern with the aim of restoring reputation and winning arguments. This study confirms the relevance of Face Negotiation Theory in the communication process with couples for conflict resolution in the religious court environment, offering benefits to increase the effectiveness of mediation and family dispute resolution with attention to the "face" aspect and interpersonal communication behavior.
Copyright (c) 2025 Ahmad Yasin, Hasan Sazali http://creativecommons.org/licenses/by-nc-sa/4.0
Komunikasi Antarbudaya Mahasiswa Asing Di Universitas Muhammadiyah Bengkulu
This study aims to examine intercultural communication in foreign students at the University of Muhammadiyah Bengkulu. Using Kim's Intercultural Communication theory as an analytical tool. The method used in this study is a qualitative descriptive approach. Data collection techniques through observation, in-depth interviews with 5 foreign students. The results of the study indicate that Cognitive-Affective Dimension Synergy: Deep cognitive understanding of Islamic values ??and Malay customs is positively correlated with students' emotional stability. Ghanaian and Thai students who are quicker to understand the concept of social hierarchy and religious values ??show a shorter culture shock phase and a smoother emotional transition. In contrast, Liberian students who experience the greatest cognitive challenges in understanding the context of high-context culture also show the longest duration of culture shock. Affective-Behavioral Connection: Emotional stability achieved in the affective dimension directly affects the ability to modify communication behavior. Students who successfully navigate through the culture shock phase with strong system support demonstrate more comprehensive adaptation of communication behaviors, including mastery of language registers, adoption of politeness norms, and integration of more natural religious expressions. Cognitive-Behavioral Feedback Loop: Successful communication practices in the behavioral dimension strengthen cognitive understanding of local cultural norms. Students who actively use honorifics and indirect communication strategies demonstrate faster increases in contextual understanding, creating a positive spiral in the adaptation process.
Copyright (c) 2025 Hafri Yuliani, Laily Ratna http://creativecommons.org/licenses/by-nc-sa/4.0
Strategi Kreatif Digital Content Akun Instagram @Ilovelampung Sebagai Media Informatif Provinsi Lampung
New media, particularly social media platforms like Instagram, have become strategic marketing communication tools. Instagram offers a variety of engaging features that allow users to share information in the form of text, photos, and videos. This study examines the communication strategy used in the content of the Instagram account @ilovelampung, which provides information about Lampung Province. By employing the SOSTAC model (Situation Analysis, Objectives, Strategy, Tactics, Action, and Control), this research aims to identify and understand the content communication strategy implemented by @ilovelampung. The agenda-setting theory is applied to analyze how the objectives and role of @ilovelampung's content contribute to shaping public opinion about Lampung Province. This study adopts a qualitative descriptive method. The findings reveal that the digital content strategy of @ilovelampung, utilizing the SOSTAC marketing communication model, has effectively enhanced awareness and attractiveness toward Lampung Province. The account employs 11 strategies and 9 tactics to achieve its objectives. @ilovelampung strategically establishes specific agendas in each piece of content, primarily aimed at countering negative perceptions about Lampung Province. It does so by highlighting positive elements such as natural beauty, cultural heritage, culinary attractions, and local SMEs, thereby shaping a more favorable image of Lampung among the broader public.
Copyright (c) 2025 hagi julio salas http://creativecommons.org/licenses/by-nc-sa/4.0
Makna Kesehatan Mental Dalam Film Bolehkah Sekali Saja Ku Menangis Analisis Semiotika Roland Barthers
This study aims to analyze the representation of mental health in the film Bolehkah Sekali Saja Ku Menangis using Roland Barthes' semiotic approach. The problem raised is how denotative, connotative, and mythical meanings in the film form a narrative about psychological disorders and the dynamics of character emotions. The film features the main character, Tari, who experiences psychological stress due to family conflict and tries to recover through discussion groups. This study uses a qualitative approach with a case study method. Data collection techniques are carried out through observation and documentation, with analysis focused on ten main scenes in the film. The results of the study show that mental health issues are represented through visual and verbal symbols such as dark rooms, mirrors, silent expressions, and emotional dialogues. The film dismantles social myths about emotional strength, intergenerational trauma, and the role of patriarchal families in forming inner wounds. These representations form a new narrative that is more inclusive and empathetic to mental health issues. Thus, this film is not only artistic but also educational, and contributes as an alternative media in the literacy campaign and reducing the stigma against mental health in Indonesia.
Copyright (c) 2025 Syahla Hidayah, Fakhrur Rozi http://creativecommons.org/licenses/by-nc-sa/4.0
Strategi Komunikasi Dakwah Ustadz Asmar Habibie Dalam Membangun Relasi Dengan Jama’ah Di Era Digital
This study aims to identify and analyze how Ustadz Asmar Habibie designs a da'wah communication strategy in building relationships with the congregation in the digital era. The research method used in this study is a descriptive qualitative method using observation, interviews, and documentation, especially the analysis of Ustadz Asmar Habibie's da'wah video content on the Instagram and TikTok social media platforms. The results of this study indicate that the da'wah communication strategy used by Ustadz Asmar Habibie in building relationships in the digital era by utilizing digital media platforms, namely creating da'wah and social content on social media, also establishing close relationships with the congregation through replying to comments with funny vt and jokes that are his trademark. In this case, Ustadz Asmar Habibie can be widely known by young people and parents in absorbing religious values and he can reach wider relations both in West Pasaman, outside the district and even outside the province.
Copyright (c) 2025 Latifah Aini, Nashrillah MG http://creativecommons.org/licenses/by-nc-sa/4.0
Kajian Semiotika Dalam Komunikasi Islam (Analisis Simbol, Makna, Dan Interpretasi Dalam Penyebaran Pesan Dakwah)
This study aims to examine the role of symbols, meanings, and interpretation processes in Islamic communication, especially in the context of spreading da'wah messages. In the midst of the development of digital technology and globalization, da'wah messages are no longer delivered conventionally, but through visual symbols that contain layered aesthetic, cultural, and religious values. By referring to classical semiotic theories such as those proposed by Saussure and Peirce, this study utilizes a qualitative approach through case studies and content analysis of da'wah materials distributed in traditional and digital media. Analysis of religious symbols reveals the dynamics of the relationship between denotative and connotative meanings that have the potential to create a plurality of interpretations among the people. The results of the study indicate that differences in cultural context and adaptation of digital media also influence the perception of da'wah messages, thus requiring adaptive communication strategies that are sensitive to the dynamics of religious values. These findings are expected to provide theoretical and practical contributions in the development of more effective and inclusive da'wah message delivery methods.
Copyright (c) 2025 Solimin Solimin, Eko Carles, Nur Kholifah, Nova Dwiyanti http://creativecommons.org/licenses/by-nc-sa/4.0
Analisis Pesan Akhlak Di Akun Youtube @Channelfksmmsunggal
This study aims to analyze the messages of da'wah contained within the YouTube channel @ChannelFKSMMSunggal by examining the community's interactions regarding the videos presented on the channel. The research employs a qualitative methodology with a descriptive approach. The object of the study is the YouTube channel @ChannelFKSMMSunggal, and data collection is conducted through observation, note-taking, and content analysis to determine whether the content already incorporates elements of da'wah, such as fiqh, aqeedah, and general Islamic studies. The applied analytical method is content analysis, which involves describing message characteristics by elaborating on the content, target audience, and form of the messages, ultimately leading to conclusions about the content’s messaging. It can be concluded that the @ChannelFKSMMSunggal YouTube channel presents Islamic materials that encompass the history of the prophets, aqeedah, fiqh, and discussions related to significant events and current phenomena, all grounded in the Qur'an and Hadith. This presentation links religious teachings with real-life phenomena and the stories of the prophets to reinforce the da'wah messages.
Copyright (c) 2025 Fadlan Habib, Khatibah Khatibah http://creativecommons.org/licenses/by-nc-sa/4.0
Pesan Komunikasi Interpersonal Dalam Film Bila Esok Ibu Tiada Karya Nagiga Nur Ayati Terhadap Nilai-Nilai Relasi Ibu Dan Anak
This study analyzes the interpersonal communication message of the film if the mother is not there tomorrow by Nagiga Nur Ayati using the semiotic approach of Ferdinand de Saussure. The focal point of this study is to identify and interpret the values of mother-child relationships. The type of research used is qualitative descriptive using Ferdinand de Saussure's semiotic analysis method, this study examines verbal and nonverbal signs that represent deep meaning in the relationship between mother and child. In obtaining this research data, the author made direct observations of the film, and used several secondary data sources in the form of scientific articles and journals that discussed Ferdinand de Saussure's semiotic concept. The results of the study show: the film If Tomorrow the Mother does not show the message of the values of the relationship between mother and child, about the affection of a mother to her child, the sacrifice of a mother to her child, the protection of the child is her own mother, and also the first education that the child gets is her own mother and father. This film conveys the message of the meaning of sincerity, patience, and the importance of openness in family communication.
Copyright (c) 2025 Zikri Ramadhani, Faridah Faridah http://creativecommons.org/licenses/by-nc-sa/4.0
Pesan Dakwah Melalui Tradisi Jamu Laut Pesisir Pantai Kelurahan Sei Berombang
This study aims to explore, describe, and analyze the messages of da'wah contained in the Jamu Laut tradition in the coastal community of Sei Berombang Village. The formulation of the research problem includes how the process of implementing the Jamu Laut tradition in Sei Berombang Village and what are the da'wah messages contained in the tradition in terms of faith, sharia, and morals. This study uses a qualitative method with an ethnographic approach, in which researchers describe, explain, and analyze the da'wah messages in the series of Jamu Laut traditions from the perspective of local community leaders. Data were collected through interviews with community leaders to understand the meaning and values ??contained in each series of Jamu Laut traditions, taking into account the local context and perspective. The results of the study show that the Jamu Laut tradition is carried out in several systematic stages starting from deliberation and the formation of a committee to the evening event on land with the reading of dhikr and prayers together. This tradition contains a comprehensive message of da'wah including aspects of aqidah (belief in Allah, angels, books, messengers, the Day of Judgment, and qadar), aspects of sharia (fair practices of worship and muamalah), as well as aspects of morals (towards Allah, fellow humans, and the environment). The Jamu Laut tradition is a manifestation of harmonization between Islamic values ??and local wisdom which is preserved as a form of gratitude to Allah SWT for the blessings of sustenance and safety from the sea.
Copyright (c) 2025 Syafruddin Al Hafiz, Rubino http://creativecommons.org/licenses/by-nc-sa/4.0
Konsep Moderasi Beragama Perspektif Ulama Betawi: (Studi Atas Pemikiran Dan Aktivitas Dakwah Moderat Kh Abdullah Syafi’ie)
The ethnic Betawi are the indigeneous religious population of Jakarta. For the ethnic Betawi, Islam functions not only as a religion, but also as a unifying and identify-building force. Their customs and culture are grounded in Islamic values, and their form of religiosity is characterized by profound respect and veneration for religious teacher (Muallim). One such figure of note is KH. Abdullah Syafi’ie. This paper aims strengthen the theory of intellectual genealogy of Betawi ulama Rakhmat Zailani Kiky and Rodwan Saini’s concept of ethnic Betawi religiosity. Using qualitative methods, including interviews, observation, and document analysis, the study analyzes KH. Abdullah Syafi’ie’s thought and da’wah activities. It argues that his da’wah in the 1970s and 1980s embodied religious moderation. Firstly, KH Abdullah Syafi'ie's concept of diverse moderation is consistent with Yusuf Qardhawi's principles of balance (al-Tawazun) and justice (al-ta'adul). Secondly, KH Abdullah Syafi'ie's implementation of religious moderation in the domains of education, da'wah, and society demonstrates its modernization of the curriculum and institutional framework. The field of da'wah encompasses da'wah bi al-lisan, bi al-qalam, and bi al-hal. In the social domain, KH Abdullah Syafi'ie established an orphan and dhuafa boarding school in Jatiwaringin, Pondok Gede, Bekasi, West Java.
Copyright (c) 2025 Zakaria Syihabudin, Muhamad Zen, Muhamad Afdoli Ramadoni http://creativecommons.org/licenses/by-nc-sa/4.0
Analisis Komunitas “Wardah Youth Ambassador Medan” Dalam Meningkatkan Brand Awareness di Kota Medan
In the increasingly competitive beauty industry, building strong brand awareness is key to maintaining market relevance, especially among young consumers. This study aims to analyze the role of the Wardah Youth Ambassador (WYA) Medan community in increasing brand awareness of the halal cosmetic brand Wardah in Medan City. This study uses a qualitative descriptive approach with data collection techniques through interviews, observations, and documentation. The results show that WYA Medan actively organizes educational and promotional activities both online and offline that are able to attract the attention of the young market. Programs such as beauty classes, social campaigns, and consistent social media content have been proven to increase brand recognition, brand recall, and top of mind achievement. Analysis of social media engagement shows that applicative content such as skincare routines has the highest engagement rate, reflecting the strength of the community's digital approach. Thus, WYA Medan plays a role as a strategic agent that strengthens Wardah's brand awareness through a community-based marketing approach that focuses on emotional closeness and participatory communication
Copyright (c) 2025 Alya Sherin, Yusniah http://creativecommons.org/licenses/by-nc-sa/4.0
Panggung Depan Anggota DPRD Kota Bengkulu dalam Menjalankan Fungsi Legislasi
DPRD (Regional People's Representative Council) is a legislative institution that has a legislative function. Through the legislative function, DPRD has the authority to form and create Regional Regulations. This makes the role of DPRD very important in the process of a Regional government. In addition, DPRD also acts as a channel for community aspirations, which means that its role in the legislative function should aim for community welfare. The purpose of this study is to determine the front stage of DPRD members of Bengkulu City in carrying out their legislative function. By using the perspective of action theory, this study aims to understand the motivation, interpretation, and choice of actions of DPRD members in the legislative process. This study is a qualitative descriptive study that will provide research results in the form of words, not numbers. The results of the study reveal that the front stage of DPRD members of Bengkulu City in carrying out their legislative function can be caused by various factors including an understanding of institutions, personal interests, and political dynamics. DPRD members of Bengkulu City generally interpret situations and choose actions based on personal and institutional interests, even certain individuals. The decision-making process in forming and creating regional regulations involves complex negotiations between various interested parties.
Copyright (c) 2025 Eceh Trisna Ayuh, Hafri Yuliani, Evi Hafizah http://creativecommons.org/licenses/by-nc-sa/4.0
Transformasi Komunikasi Dakwah Di Era Digital (Analisis Strategi dan Tantangan dalam Penyebaran Pesan Islami)
This study aims to explore the transformation of da'wah communication that occurs in the digital era, with a focus on analyzing strategies and challenges in spreading Islamic messages. The development of information and communication technology has driven a paradigm shift in the method of delivering da'wah. Digital media such as social media, blogs, and video platforms are now the main means used by da'i to reach a wider audience, especially the younger generation who are very familiar with the digital world. The research method used is qualitative with a case study approach and content analysis, and is complemented by in-depth interviews with da'wah practitioners and analysis of relevant literature. The results of the study show that transformation through digital media opens up significant opportunities to increase the reach and interactivity of da'wah message delivery. However, there are also a number of challenges, including difficulties in maintaining message authenticity, content verification, and data security and privacy issues. In addition, competition with a flood of information from various digital sources also forces da'wah practitioners to develop innovative and adaptive communication strategies so that Islamic messages continue to be conveyed effectively and on target. The findings of this study are expected to provide strategic recommendations for religious institutions in optimizing the use of digital technology for the dissemination of da'wah messages, as well as offering solutions to the challenges that arise. This research also contributes to the development of modern da'wah methodology that is relevant to the dynamics of the digital era, so that it is expected to be able to maintain the sustainability and attractiveness of Islamic values ??in a global context.
Copyright (c) 2025 Wawan Sopiyan, Rahmat Ramdhani, Dede Sihabudin http://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Brand Awareness Terhadap Minat Beli Produk Terafiliasi Israel Di Kalangan Mahasiswa FDK UIN SU
Israel's aggression against Palestine has claimed many lives, damaged important infrastructure such as schools, hospitals, and private assets. Indonesia rejects Israeli aggression against Palestine by boycotting Israeli-affiliated products as MUI fatwa No. 83 of 2023 concerning support for the Palestinian cause. This study aims to examine whether there is an effect of brand awareness on purchase intention of Israeli-affiliated products among FDK UIN SU students. This research uses a quantitative approach with non-probability sampling technique, namely purposive sampling. The sample size was 100 students determined through the Slovin formula with a margin of error of 10%. Data collection instruments through questionnaires using a Likert scale. The SPSS version 26 application was used to statistically analyze the data. The results showed that brand awareness affects the purchase intention of Israel-affiliated products among FDK UIN SU students by 14.2%, while 85.8% is influenced by other variables not explained in this study. The direction of the effect is negative, meaning that the higher the brand awareness, the lower the purchase intention. This shows that high brand awareness decreases purchase intention which indicates that students boycott Israeli-affiliated products.
Copyright (c) 2025 Nur Azmi Fauzizah, Tengku Walisyah http://creativecommons.org/licenses/by-nc-sa/4.0
Strategi Komunikasi Dakwah Badan Penyelenggara Jaminan Produk Halal Dalam Edukasi Sertifikasi Halal Pada UMKM Kuliner Kota Medan
This study aims to analyze the communication strategy of da'wah carried out by the Halal Product Guarantee Agency (BPJPH) in educating culinary Micro, Small, and Medium Enterprises (MSMEs) in Medan City regarding the importance of halal certification. The research method used is a qualitative approach with in-depth interview techniques and document analysis. The results of the study show that BPJPH implements a communication strategy through various media, including direct socialization, use of social media, and collaboration with various institutions such as local governments, banks, and religious organizations. Social media, especially Instagram and WhatsApp, are used to expand the reach of halal certification education. In addition, training and mentoring programs by the Halal Product Process Assistant (P3H) are key factors in helping MSMEs understand and meet halal certification requirements. The main obstacles in implementing this strategy are the lack of understanding of business actors about the benefits of halal certification and limited resources in meeting administrative requirements. Therefore, efforts are needed to improve education and digitize services so that the halal certification process is more accessible to MSMEs.
Copyright (c) 2025 Agam Arsyad, Elfi Yanti Ritonga http://creativecommons.org/licenses/by-nc-sa/4.0
Manajemen Dakwah Dewan Masjid Indonesia Kota Medan Dalam Meningkatkan Sumber Daya Manusia Pengurus Masjid Di Kota Medan
This research aims to examine the human resources (HR) improvement program for mosque administrators implemented by the Indonesian Mosque Council (DMI) of Medan City. The main focus of this research is to identify the challenges faced, the strategies used, and the impact of the program on the quality of mosque management. The research results show that increasing human resources for mosque administrators in Medan City faces various obstacles, such as a lack of understanding of modern mosque management, financial limitations, and low regeneration of administrators. DMI Medan City overcomes these challenges through training, mentoring and collaboration approaches with various parties. However, the effectiveness of the program is still limited by the lack of participation of mosque administrators, budget limitations, and less than optimal support. This research contributes to the development of a model for improving human resources for mosque administrators that is more relevant to the urban context, and can be a reference for DMI Medan City policy to optimize the role of mosque administrators.
Copyright (c) 2025 Rustam Effendi Gorat, Waizul Qarni http://creativecommons.org/licenses/by-nc-sa/4.0
Peran Dakwah Dalam Membangun Moralitas Generasi Milenial
This article aims to analyze the role of Islamic da'wah in building the morality of the millennial generation through literature review methods. The millennial generation faces various moral challenges in the era of globalization and technology, such as the rapid flow of information and the diversity of values that often create confusion in determining the direction of life. Islamic da'wah has a strategic role in guiding this generation by instilling Islamic moral values which include honesty, responsibility, compassion, and justice. This article also discusses the unique characteristics of millennials, including their familiarity with technology, love of freedom, and critical tendencies. Relevant da'wah strategies include the use of digital media, humanist approaches, community formation, and the presentation of relevant role models. The results of the study show that creative and inclusive Islamic da'wah can increase spiritual awareness, strengthen positive values, help face moral dilemmas, and build a harmonious community. With this approach, Islamic da'wah not only forms moral individuals but also creates a peaceful and prosperous society.
Copyright (c) 2025 Ririn Gusti, Arsyadani Mishbahuddin, Citra Dwi Palenti http://creativecommons.org/licenses/by-nc-sa/4.0
Strategi Media Cetak Dalam Mempertahankan Eksistensi Surat Kabar Di Era Digital: Studi Komparatif Harian Analisa, Harian Waspada, Dan Harian Sumut Pos
The development of technology, especially the internet, has made it easier to access information quickly. The internet is the main means to find all needs, both primary, secondary, and tertiary. Through websites, news apps, and social media, people can get information in seconds, allowing them to stay up-to-date with the latest developments in various fields. The shift in access to information from print to online media has occurred along with the advancement of digital technology, making people prefer information that is fast, practical, and easily accessible through the internet. This phenomenon is a challenge for print media in maintaining their existence, especially in producing newspapers. The decline in the number of prints continues to be experienced by various print media. Therefore, print media massively creates strategies to survive in the era of digitalization, starting from convergence, content innovation, managing advertising strategies, to distribution. This research is a comparative study between the media of Analisa Daily, Waspada Daily, and Sumut Pos Daily using qualitative methods. Data collection uses interview, observation, and documentation techniques.
Copyright (c) 2025 Siti Asyaroh, Irma Yusriani Simamora http://creativecommons.org/licenses/by-nc-sa/4.0
Feedback dan Media Sosial Kepala Daerah di Sulawesi Selatan
This study aims to analyse the responses (feedback) given by netizens to four social media accounts of regional heads in South Sulawesi. Qualitative research with a descriptive approach was conducted with a focus on the scope of managing responses (feedback) from the public on the Instagram social media accounts of Makassar Mayor Ramdhan Danny Pomanto, Parepare of Mayor Taufan Pawe, Gowa of Regent Adnan Purichta Ichsan, and North Luwu of Regent Indah Putri Indriani for the period June – September 2023. Data were analysed using the NVivo 12 Plus application tool. The results showed that the management of feedback on the Instagram accounts of the four regional heads was not optimal because there was no SOP (Standard Operating Procedure) format given by each regional head to the account manager, although some feedback was answered via direct messege as well as with a pattern through the scope of related agencies to find solutions. The form of feedback used by followers on the regional heads' Instagram accounts consists of positive, negative, and neutral feedback.
Copyright (c) 2025 Silahuddin Sila Genda, Hafied Cangara, Alimuddin Unde, Muliadi Mau http://creativecommons.org/licenses/by-nc-sa/4.0
Transisi Media Tradisional Ke Digital (Studi Kasus Pada Media Lokal Di Bengkulu)
This study discusses the transition of traditional to digital media in local media in Bengkulu, which faces significant challenges such as limited human resources, technological infrastructure, and changes in audience consumption behavior. The purpose of this study is to analyze the adaptation strategies of local media in the face of digitalization and its impact on business models and audience engagement. The research method used is a qualitative approach with a case study design. Data was collected through in-depth interviews, participatory observations, and documentation from four main local media: BE TV, RB Koran, Tribunnews Bengkulu, and Radio Jazirah. The data analysis technique used is thematic analysis according to Braun and Clarke. The results show that the media transition takes place in five stages: introduction, adaptation, development, integration and innovation, and evaluation and adjustment. Local media are starting to integrate various digital platforms to increase reach and interaction with audiences. However, challenges related to mastering technology and financing are still the main obstacles. This research confirms that the success of local media transformation depends on content innovation, strengthening human resource capacity, and the ability to manage sustainable digital business models.
Copyright (c) 2025 Sri Dwi Fajarini, Juliana Kurniawati, Fitria Yuliani http://creativecommons.org/licenses/by-nc-sa/4.0
Penggunaan Tiktok Pada Mahasantri Ma’had Al Jamiah UINSU Tinjauan Aspek Etika Komunikasi Islam
The rapid development of social media, especially TikTok, has had a significant influence on communication ethics, including among students of Ma'had Aljamiah UINSU. TikTok as a popular platform allows instant exchange of information, but often ignores Islamic communication values. This study aims to examine the use of TikTok by students from the perspective of Islamic communication ethics. The method used is descriptive qualitative with a single case study approach. Data were obtained through interviews, observations, documentation, and content analysis. The results of the study show that although social media is often filled with impolite or controversial communication, students still try to maintain Islamic communication principles in every interaction. They prioritize friendly and positive communication, verify information (Tabayyun), and avoid harsh words and maintain peace in communication (Silm). Interviews with students showed that they were aware of the importance of filtering information and maintaining speaking ethics, even amidst the dominance of negative trends on social media. These principles are not only guidelines for preaching, but also as steps to maintain constructive and peaceful communication in the digital space
Copyright (c) 2025 Sarmila Haerani Siregar, Ahmad Tamrin Sikumbang http://creativecommons.org/licenses/by-nc-sa/4.0
Peran Komunikasi Antarbudaya dalam Mengatasi Konflik Sosial Di Masyarakat Multikultural (Studi Pada Masyarakat Kecamatan Sukakarya Kabupaten Musi Rawas)
This study examines the role of intercultural communication in resolving social conflicts in multicultural societies, with a case study in the Sukakarya District community, Musi Rawas Regency. Amidst the increasingly complex dynamics of cultural diversity, differences in values, norms, and perceptions between community groups often trigger social conflicts. Intercultural communication is considered a strategic instrument that can create mutual understanding and reduce tensions that arise due to these differences. This study uses a qualitative approach with data collection methods through in-depth interviews, participant observation, and document analysis. The data obtained were analyzed thematically to identify communication mechanisms that have been implemented by the community in reducing conflicts, as well as to reveal supporting factors for the success of intercultural interactions. Initial findings indicate that empathy, adaptation, and appreciation for the cultural identity of each group play an important role in creating social harmony. The results of this study are expected to provide significant contributions to the development of effective intercultural communication models, as well as provide strategic recommendations for policy makers and communication practitioners in designing preventive and adaptive intervention programs. Thus, this study not only enriches academic discourse but also becomes a practical reference in efforts to strengthen social integration and reduce conflict in multicultural societies.
Copyright (c) 2025 Alfarabi, Aldila Vidianingtyas Utami, Anis Endang Sri Murwani, Dina Kristina http://creativecommons.org/licenses/by-nc-sa/4.0
Trend Aplikasi Azar Pada Generasi Z Sebagai Sarana Komunikasi Dalam Menjalin Pertemanan Dunia Maya Di Kabanjahe
This study aims to provide an in-depth understanding of the trend of using the Azar application among Generation Z as a means of communication to make friends in Kabanjahe. This study focuses on the communication behavior of Generation Z when interacting through the Azar application and User actions in the Azar application, as well as the utilization and usefulness of the application. The method used in this study is qualitative with a descriptive approach, with four informants for the study, this study uses a purposive sampling technique in determining informants and data collection techniques obtained through in-depth interviews, observations, documentation, and previous journal articles. The theory used in this study is the mediamorphosis theory. The results of the study show that communication behavior in the Azar application involves interaction and communicating casually and users often make video calls, joke, and use emoticons when chatting, as well as other features. In addition, users also show interest in meeting friends in the real world, even though there is a sense of distrust and anxiety when meeting. Informants also create self-identities in the Azar application. The benefits of this application include improving communication, opening new insights, finding a partner, and entertainment.
Copyright (c) 2025 Ika Sartika, Ahmad Sampurna http://creativecommons.org/licenses/by-nc-sa/4.0
Efektivitas Komunikasi Dakwah Digital Melalui Media TikTok Dalam Meningkatkan Pengamalan Agama Masyarakat Muslim Di Kelurahan Tanjung Mulia Medan Deli
This study aims to analyze the effectiveness of digital preaching (dakwah) using TikTok in enhancing religious practices among Muslim communities in Tanjung Mulia Medan Deli. A descriptive-correlational quantitative approach was employed, with data collected from 350 purposively sampled participants through structured questionnaires. Statistical analysis using Spearman’s correlation and linear regression revealed a significant positive relationship between digital dakwah access intensity and religious practice levels (? = 0.482; p < 0.001), contributing 23.2% of the variance (R² = 0.232). Key supporting factors included visual content quality (62.3%), stable internet infrastructure (78%), and collaborations between preachers and local influencers (34%), while major barriers were advertisement distractions (57.1%) and non-contextual material (28.6%). A unique "saturation effect" was identified, where excessive access (>3 hours/day) reduced religious practice scores. The study concludes that digital dakwah is partially effective, with optimal impact achieved through locally tailored content, robust infrastructure, and complementary community-based mentoring. These findings highlight the necessity of hybrid strategies integrating digital and conventional approaches to strengthen the internalization of religious values.
Copyright (c) 2025 Rusydi Aulia Siregar, Muktarruddin Muktarruddin http://creativecommons.org/licenses/by-nc-sa/4.0
Komunikasi Bijak Sebagai Metode Dalam Penyelesaian Konflik
This study explores “wise communication” as a systematic method in resolving interpersonal and group conflicts. The main objective is to formulate key elements of wise communication and test its effectiveness in reducing conflict escalation and reaching mutual agreement. The findings of this study discuss the importance of having social awareness and moral awareness of each individual and element of society in order to communicate wisely as an effort to resolve and prevent conflict to create a peaceful and harmonious social life. The method used is the library method. Based on the results of the study, in principle, wise communication will pay attention to moral and ethical values ??in conveying messages. The message giver must also be able to appropriately and position themselves in speaking and behaving, namely paying attention to words that are appropriate to be conveyed, paying attention to who the message will be conveyed and most importantly having the appropriate time and place to convey the message. The study concludes that wise communication is not just a verbal technique, but a value framework that combines caution and moral assertiveness. Practical recommendations include empathy training and structured dialogue facilitation for mediators, community leaders, and human resource practitioners.
Copyright (c) 2025 Dina Kristina http://creativecommons.org/licenses/by-nc-sa/4.0
Dramaturgi Politikus Perempuan Pariaman Di Parlemen Dalam Perspektif Ulama Di Propinsi Sumbar
This study aims to analyze the dramatization of female politicians in Pariaman, West Sumatra Province, focusing on the perspective of ulama regarding their roles and contributions to local politics. Using a descriptive qualitative approach, this research explores how female politicians construct their image and identity on the political stage, as well as the challenges and support they encounter within the context of local cultural and religious norms and values. Data were collected through in-depth interviews with several female politicians in the parliament, along with ulama who hold influence in the community. The findings indicate that female politicians in Pariaman utilize communication strategies that reflect Islamic values to gain legitimacy from the public. The support from ulama plays a crucial role in shaping public perception of women's involvement in politics, positively influencing societal acceptance. The study also identifies various challenges faced, including gender stigma, patriarchal norms, and structural barriers that limit the political participation of female politicians. These findings provide new insights into the interaction between gender, religion, and politics in West Sumatra, as well as the importance of dialogue between female politicians and ulama in fostering stronger support for women's roles. This research is expected to serve as a reference for policies and programs that encourage increased political participation of women at the local level, contributing to the development of gender studies within the context of Indonesian politics.
Copyright (c) 2025 Akdila Bulanov, Penmardianto, Muhammad Taufik, Muhammad Azamul Haq http://creativecommons.org/licenses/by-nc-sa/4.0
Analisis Semiotika Body Shaming Dalam Film Imperfect Perspektif Roland Barthes
This study aims to analyze the representation of bodyshaming in the film Imperfect using Roland Barthes' semiotic approach. The main focus is to identify symbols and signs that portray social pressure on women's bodies through both visual and verbal narratives in the film. The research employs a qualitative descriptive method, with data collected through direct observation of the film and documentation of relevant scenes. The findings reveal that symbols such as scales, mirrors, clothing, and character interactions carry strong connotative meanings that shape societal perceptions of beauty standards. The film effectively illustrates how bodyshaming impacts the main character’s identity, self-esteem, and social relationships. However, an ambiguity in the message arises as physical transformation is portrayed as the primary key to gaining social acceptance. This study concludes that Imperfect not only reflects social realities concerning body and beauty but also invites viewers to critically evaluate how media constructs and reinforces burdensome beauty norms.
Copyright (c) 2025 Arina Putri Hasanah Marpaung, Achiriah http://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Komunikasi Persuasif Pendamping PKH Terhadap Perubahan Perilaku Ekonomi Pada Implementasi Family Development Session Di Kota Bandar Lampung
This study aims to determine the influence of persuasive communication of PKH companions in Bandar Lampung City in the implementation of Family Development Session (FDS) and find out whether there is a change in economic behavior. The method used in this study is explanatory quantitative. The population of 38,286 people is taken from the final closing data of the 2022 final stage. The sampling method used is the regional sampling technique (Area Sampling). The data analysis used is Structural Equation Modeling Partial Least Square (SEM-PLS) with SmartPLS 4 software. The results of the Outer Model Bootsraping show that each indicator on all constructs has proven to be valid and reliable in reflecting each construct. Then the results of the Inner bootstrapping model found that the influence of persuasive communication of PKH Companions in Bandar Lampung City on changes in economic behavior and its influence proved significant for each variable. PKH's companion persuasive communication found a T-Statitik value of 128,629 which is greater than 1.96 with a standard deviation finding a number of 0.008 that does not exceed 2 so that it is stated that the variable has a significant influence. The amount of influence on economic behavior found results, namely increased after KPM followed FDS. The r- square value from before FDS was 0.088 or 9% while after FDS found the result of 0.967 R-square value of 97%. From the acquisition of these data, the percentage of total influence produced is 88%
Copyright (c) 2025 Umi Rojiati, Rini Setiawati http://creativecommons.org/licenses/by-nc-sa/4.0
Strategi Komunikasi Pemasaran Penyelenggara Perjalanan Ibadah Umrah (PPIU) Zafa Tour (Studi Fenomenologi Marketer Pejuang Baitullah Dengan Marketer Pejuang Ujroh)
Competition between the Umrah pilgrimage travel industry (PPIU) is increasingly competitive and has developed very massively today. This is evidenced by the emergence of many Umrah Travel companies that claim to be official Umrah pilgrimage organizers or have not yet obtained complete legality. This study aims to analyze the marketing strategy of the Umrah pilgrimage travel organizer marketer PT Zafa Mulia Mandiri by highlighting the transactional phenomenon between Baitullah fighter marketers and Ujroh fighter marketers. This study uses a qualitative approach and as a scalpel uses phenomenological theory, and digs up information data in the field through in-depth interview techniques with 4 (four) informants based on their own perceptions and this data is obtained through interview techniques with questions that have been prepared in advance. In addition to interviews, researchers also conducted participant observation and other documentation recordings. The results of the study revealed that there were incidents of transaction activity problems between marketers who were truly Baitullah fighters who merely carried out amaliah and hoped for blessings from God. In addition, researchers also found that Ujroh fighter marketers violated business ethics by seizing pilgrims who had been prospected by previous marketers. The study concluded that the marketing strategy of Umrah travel marketers can be distinguished from fighting for the intent and purpose as an Umrah marketer, whether only to expect blessings and rewards for inviting people to the Baitullah or only to gain profit.
Copyright (c) 2025 Erwin Rochmansyah, Depi Putri, Purna Irawan http://creativecommons.org/licenses/by-nc-sa/4.0
Dinamika Komunikasi Politik dalam Proses Formulasi Peraturan Daerah Tentang Fasilitasi Penyelenggaraan Pesantren Kota Lubuk Linggau
This research analyzes the dynamics of political communication in the formulation of the Regional Regulation on the Implementation of Islamic Boarding Schools in Lubuk Linggau City. Using a descriptive qualitative method, this research utilizes interviews, observations, and document analysis involving members of the DPRD. Using Kingdon's Multiple Streams Framework, this study reveals that the regulation emerged through the convergence of three main streams: the problem stream, which highlights the limited access of pesantren to funding and legal protection; the policy stream, which is reflected in the legislative initiative of Commission IV of the DPRD supported by national regulations and academic partnerships; and the political stream, which involves political support from local parties and support from the executive. These converging streams open a policy window that allows pesantren issues to enter the formal policy agenda. The findings underscore that effective political communication, cross-sectoral collaboration, and strategic framing of pesantren as socio-educational institutions are crucial in advancing local regulations. This research offers practical insights for other regions that want to develop contextualized faith-based regulations. Future research is recommended to examine policy implementation outcomes and comparative analysis across different jurisdictions to assess policy transferability and long-term impact.
Copyright (c) 2025 Muhammad Agus Kurniawan, Suratman Suratman, Jatmiko Yogopriyatno http://creativecommons.org/licenses/by-nc-sa/4.0
Efektivitas Akun Tiktok @CNNIndonesia dalam Memenuhi Kebutuhan Informasi Generasi Z Mahasiswa Komunikasi Penyiaran Islam Stambuk 2021 UIN Sumatera Utara
TikTok as a short video-based social media platform has become one of the dominant news sources among students. This study aims to analyze the effectiveness of the TikTok account @cnnindonesia as a news media in meeting the information needs of generation Z, especially students of the Faculty of Da'wah and Communication, Islamic Broadcasting Communication Study Program, class of 2021, UIN North Sumatra. This study uses a qualitative descriptive method with data collection techniques through indepth interviews, observations, and documentation studies. Interviews were conducted with 10 students who actively use TikTok as a source of news information. The results of the study show that the TikTok account @cnnindonesia is effective in presenting concise, interesting, and easily accessible news. Presenting news with a short duration, attractive visuals, and active interaction with users are the main factors that make this account popular with students. Most respondents trust the credibility of the @cnnindonesia account because it is part of a major news media with a good reputation. However, some respondents still verify information through other sources to ensure the accuracy of the news received. The results of the study also show that TikTok is not just an entertainment platform, but also has an important role in disseminating educational and useful information for students. This study concludes that the TikTok account @cnnindonesia is effective in meeting the information needs of generation Z students at UIN North Sumatra. However, it is important for students to continue to apply digital literacy in order to sort out valid information and avoid hoax news.
Copyright (c) 2025 Al Syahdafi, Erwan Efendi http://creativecommons.org/licenses/by-nc-sa/4.0
Strategi Dakwah Klinik Nikah Kota Binjai Dalam Mengedukasi Generasi Muda Binjai Utara Tentang Fikih Pernikahan
The state of the younger generation presents a considerable challenge in terms of a good understanding of the fiqh of marriage. Many of them are influenced by cultural circumstances and lack a strong foundation. This study aims to explore the challenges faced by the Binjai City Nikah Clinic in carrying out marriage proselytization to the younger generation, as well as identifying strategies and solutions implemented to overcome these challenges. This research is a field research using qualitative methods with in-depth interviews with Nikah Clinic managers and program participants. The findings show that the main challenges faced include a lack of understanding about marriage education, changes in social values that are more liberal, and the influence of secular and materialistic views that are getting stronger. In addition, there is a tendency among the younger generation to postpone marriage. To overcome these challenges, the Marriage Clinic implemented several strategies, including improving the quality and relevance of programs such as pre-marital lectures that focus on mental and emotional readiness, as well as organizing seminars and workshops that teach practical skills in managing home life. The Marriage Clinic also applies a more personalized approach of mentoring and small group discussions, and invites the community to be more involved in da'wah and marriage education. The effectiveness of these strategies is evident in the participants' increased understanding of the importance of marriage readiness, although major challenges remain in relation to the habits and views of the younger generation towards marriage.
Copyright (c) 2025 Bustamam Prasetyo, Zulkarnain Abdurrahman http://creativecommons.org/licenses/by-nc-sa/4.0
Strategi Penyiaran Efektif Di Media Massa Dan Digital Dalam Perspektif Hadis
Mass media broadcasting has a strategic role in shaping public opinion and disseminating information widely. In the perspective of Islamic communication, broadcasting not only functions as a means of communication, but also as a medium to convey messages of truth that originate from the Qur'an and Sunnah. This study aims to analyze effective mass media broadcasting strategies based on the guidance of the hadiths of the Prophet. This study examines how the principles of Islamic communication, such as honesty, clarity, and aesthetics in delivering messages, can be applied in modern broadcasting to increase its impact and effectiveness. The method used is a literature review of relevant hadiths. The results of the study show that effective broadcasting must be oriented towards truth, creativity, and relevance of the message, and use methods that are appropriate to the needs of the audience. Digital technology provides great opportunities to increase audience interaction and involvement, so that messages of goodness can be delivered widely and measurably. In conclusion, the mass media broadcasting strategy based on the perspective of Islamic communication is able to produce message delivery that is not only informative, but also builds moral and spiritual values. This makes mass media broadcasting an important instrument in preaching and the formation of a better society.
Copyright (c) 2025 A. Fadli, Zulfahmi Alwi, Arifuddin Ahmad, Sumarni Sumai http://creativecommons.org/licenses/by-nc-sa/4.0
Pemanfaatan Endorsement TikTok Sebagai Media Pemasaran Digital Produk Somenthic
This study aims to describe the use of endorsements on the TikTok platform as a digital marketing medium for Somethinc beauty products. The research method used is descriptive qualitative with a case study approach. Data were collected through in-depth interviews, observations, and documentation of endorsement content carried out by TikTok influencers. The results of the study indicate that the endorsement strategy on TikTok is able to increase brand awareness and encourage consumer purchasing decisions, especially among teenagers and young adults. The determining factors for the success of this strategy include influencer credibility, creative content delivery style, and the suitability between the influencer's persona and Somethinc's brand image. Thus, TikTok endorsements have proven to be an effective digital marketing tool in reaching a wide audience and building emotional relationships between brands and consumers.
Copyright (c) 2025 Zahra Ramadhan, Kasron http://creativecommons.org/licenses/by-nc-sa/4.0
Transformasi Budaya Lokal Dalam Era Digital: Analisis Praktik Etika Kreator Konten Di Makassar
The digital era has brought significant changes in the way local culture is represented and consumed, including in Makassar. Content creators play an important role in packaging and disseminating cultural values through various digital platforms. This study analyzes the transformation of local culture in the digital era and the ethical practices applied by content creators in Makassar. With a qualitative approach, this study uses a case study method through interviews with five content creators, namely: Tuming Abu, Doyok Jarot, Nojeng Comol, Bassi Toayya and Rijal Jamal. Observation, and analysis of digital content from various social media platforms owned by the five creators. The results of the study show that digitalization has facilitated access to local culture, but also presents ethical challenges such as cultural commodification, distortion of traditional values, and lack of attribution to cultural heritage. Some creators have applied ethical principles such as originality, respect for cultural values, and education for the audience, but there are still practices that do not consider ethical aspects. This study recommends ethical guidelines for content creators and the active role of the government and community in maintaining the authenticity of local culture in the digital era.
Copyright (c) 2025 Zulkarnain Hamson, Muhammad Akbar, Syamsuddin Aziz http://creativecommons.org/licenses/by-nc-sa/4.0
Integrasi Norma Dan Nilai Budaya Dalam Upaya Mewujudkan Desa Bersih Melalui Komunikasi Islam
This research aims to find out how the integration of cultural norms and values in an effort to realize a clean village through Islamic communication. This research uses a descriptive qualitative approach with field research method to deeply understand the phenomenon of the Clean Village tradition in East Halongonan Sub-district. The results showed that the Clean Village Tradition in East Halongonan Sub-district contains various norms and values that reflect the acculturation of culture, religion, and local philosophy. The norms include social norms in the form of the spirit of mutual cooperation and collective participation regardless of social status; customary norms that regulate ritual procedures from generation to generation such as the preparation of offerings and customary deliberations; and religious norms that emphasize the implementation of joint prayers and recitations according to Islamic teachings. Meanwhile, the values reflected in this tradition include the value of togetherness and mutual cooperation as a form of solidarity, the value of gratitude and respect for ancestors as a form of spirituality and cultural preservation, the value of social responsibility that invites all residents to maintain village harmony, and the value of deliberation that reflects democratic decision-making. All of these norms and values are in line with the philosophy of Poda Na Lima, making this tradition not only a cultural heritage, but also a means of shaping the social and spiritual character of the community.
Copyright (c) 2025 Rudi Salam, Sahrul, Mailin http://creativecommons.org/licenses/by-nc-sa/4.0