Jurnal Khabar: Komunikasi dan Penyiaran Islam
Jurnal khabar: Jurnal Komunikasi dan Penyiaran Islam (E-ISSN 2716-0769) adalah jurnal ilmiah yang diterbitkan oleh Sekolah Tinggi Agama Islam Bumi Silampari Lubuklinggau dikelola oleh LP3M dan Team Jurnal STAI Bumi Silampari Lubuklinggau. Jurnal Khabar melakukan kajian dan mempublikasikan artikel konseptual, hasil penelitian, dan tinjauan buku dalam bidang sosial kemasyarakatan, Dakwah dan Komunikasi.
Analisis Komunikasi Publik Dakwah Qotrunnada Syathiry Melalui Media Sosial Di Tiktok Berdasarkan Teori Komunikasi Massa Harold D. Lasswell
This study aims to analyze the public communication of dakwah (Islamic preaching) carried out by Qotrunnada Syathiry through the social media platform TikTok, based on Harold D. Lasswell's mass communication theory. The research explores how Qotrunnada Syathiry utilizes TikTok to disseminate dakwah messages and engage with a broader audience, focusing on the five key elements of Lasswell's model: who (the communicator), what (the message), in which channel (the medium), to whom (the audience), and with what effect (the impact). By employing content analysis and examining the interaction metrics such as views, likes, comments, and shares, the study reveals that Qotrunnada's communication approach effectively builds credibility (ethos), evokes emotional responses (pathos), and utilizes TikTok's interactive features to engage audiences. The findings indicate that TikTok serves as an efficient medium for reaching diverse audiences, especially the younger generation, while promoting positive values and spiritual messages. This research contributes to the understanding of how mass communication theory can be applied to digital platforms for effective dakwah and offers insights for future research in digital Islamic communication strategies.
Copyright (c) 2025 Altruis Bizurai Chillyness http://creativecommons.org/licenses/by-nc-sa/4.0
Respon Penerima Manfaat Terhadap Komunikasi Pengawasan DPRD: Studi Implementasi Peraturan Walikota Nomor 44 Tahun 2021 Kota Lubuk Linggau
This study analyzes the response of beneficiaries to DPRD oversight communication in the implementation of Lubuk Linggau Mayor Regulation Number 44 of 2021 regarding Guidelines for Providing Social Assistance for Condolence and Funeral Money. The research objective is to measure the beneficiaries' perspective on legislative oversight effectiveness using (William N Dunn 2003) five-dimensional framework: effectiveness, efficiency, adequacy, equity, and responsiveness. The research method uses a descriptive quantitative approach with 49 valid respondents from DPRD oversight activities. Instruments include structured questionnaires with 3-point Likert scale, participatory observation, and Focus Group Discussions. Results show overall mean score of 2.255 in "Adequately Implemented" category but with significant polarization where 43.5% of respondents rated "Poorly Implemented". The effectiveness dimension scored worst (2.357), followed by adequacy (2.347), while responsiveness showed best performance (2.122). Hypothesis testing shows main hypothesis rejected, indicating fundamental policy communication failure and need to strengthen DPRD oversight.
Copyright (c) 2025 M. Haikal Akbar, Achmad Aminudin, Jatmiko Yogopriyatno http://creativecommons.org/licenses/by-nc-sa/4.0
This research stems from the debate about the role of national media in reproducing symbolic inequality between the center and the periphery through the practice of framing news about violence. Focusing on reporting on violence in Madura, this study examines how Kompas.com and Detik.com construct social meanings that have implications for representations of territory and collective identity. Drawing on Entman's framing theory, this study combines quantitative text analysis based on Voyant Tools with critical qualitative interpretation in a mixed-methods design. A total of 70 news articles, 35 each from Kompas.com and Detik.com published between 2023 and 2025, were analyzed. The findings indicate significant differences in framing strategies: Kompas.com tends to adopt thematic framing that links violence to broader social and cultural contexts, while Detik.com predominantly uses episodic framing that emphasizes crime and the chronology of events. This study argues that these differences are not neutral, but rather contribute to the construction of Madura as a symbolic space of conflict in national media discourse. Thus, this study offers a critical contribution to the study of media framing in Indonesia by highlighting how online journalistic practices can reproduce center periphery hierarchies while limiting public understanding of social complexities in peripheral areas.
Copyright (c) 2025 Khaireza Amien Nurrahman, Surokim http://creativecommons.org/licenses/by-nc-sa/4.0
Penerapan Komunikasi Vertikal Antara Pimpinan Dan Karyawan Dalam Membangun Kepuasan Kerja Di Divisi Spare Part Astra Motor Main Dealer Kota Bengkulu
This study aims to determine the application of vertical organizational communication between leaders and employees in building job satisfaction in the Spare Parts Division of PT Astra Motor Main Dealer, Bengkulu City. Using a qualitative approach with a case study method and purposive sampling technique, data were collected through interviews, observations, and documentation. The results of the study indicate that the application of vertical communication between leaders and employees in the Spare Parts Division of PT Astra Motor Main Dealer, Bengkulu City has been running quite well but still faces several obstacles. Vertical communication is carried out in two directions, namely communication from leaders to subordinates (downward communication) and from subordinates to leaders (upward communication). When communication is carried out openly, clearly, and two-way, employees feel more appreciated, better understand the tasks assigned, and are more motivated to contribute to achieving company goals. However, there are still obstacles that hinder the effectiveness of communication, such as delays in information, lack of feedback from superiors, and miscommunication that arises due to differences in perception between leaders and subordinates. Therefore, efforts are needed to improve the quality of communication through openness, timely delivery of messages, and strengthening two-way communication channels so that vertical communication can function optimally in building employee job satisfaction.
Copyright (c) 2025 Dian Kurniati, Lisa Adhrianti, Mas Agus Firmansyah http://creativecommons.org/licenses/by-nc-sa/4.0
Strategi Intervensi Manajemen Dakwah Majelis Dzikir Dan Sholawat Dalam Pembentukan Karakter Religius Gen-Z
Changing times pose new challenges for the younger generation to maintain Islamic values ??amidst the rapid flow of globalization. In this context, the role of innovation in da'wah becomes very important in meeting the increasingly diverse spiritual needs of the younger generation. With an innovative community-based Da'wah strategy approach, the Darul Mustofa Jepara Dhikr and Sholawat Council plays an important role in shaping the religious character of the younger generation, especially Gen Z. This study aims to analyze the da'wah strategies implemented by the council in fostering noble morals and religiosity among Gen Z youth. The research method uses a qualitative approach with interview, observation, and documentation techniques. The results show that the council implements five main strategies, namely mujadalah, da'wah bil hal, mau'idhoh hasanah, uswah hasanah, and Islamic art. The implementation of these strategies has proven effective in fostering love for Islamic values, increasing consistency in worship, and strengthening religious identity among Gen Z. The study concluded that the Darul Musthofa Dhikr and Sholawat Assembly plays a crucial role in shaping the Islamic character of the younger generation. Through the implementation of comprehensive and contextual da'wah strategies, this assembly can effectively instill spiritual, moral, and socio-religious values ??amidst the dynamics of modern life.
Copyright (c) 2025 Ifah Alfiyah; Rochanah http://creativecommons.org/licenses/by-nc-sa/4.0
Komunikasi Persuasif Pimpinan Terhadap Peningkatan Prestasi Mahasiswa
This study aims to examine the influence of persuasive leadership communication on improving student achievement in higher education. Based on the hypothesis regarding the effect of persuasive leadership communication on student achievement, the F-test results indicate that the regression model is statistically significant simultaneously, with an F value of 49.901 and a significance level of 0.000 (p < 0.05). Partially, the t-test results show that openness (t = 2.516; p = 0.013), support (t = 2.908; p = 0.004), positive attitude (t = 3.926; p = 0.000), and equality (t = 2.254; p = 0.026) have a significant influence on student achievement. In contrast, empathy does not have a statistically significant effect (t = 1.690; p = 0.093). The most dominant dimension is a positive attitude, with the highest beta coefficient (? = 0.259).This research employed a quantitative method involving 150 students from the Faculty of Social and Political Sciences at Universitas Muhammadiyah Bengkulu, using a Likert-scale-based questionnaire. Data analysis was carried out using descriptive statistics, Pearson correlation, and multiple linear regression via SPSS. The findings highlight the importance of leadership communication strategies that are open, supportive, positive, and egalitarian in building an academic environment that fosters and motivates student achievement. This study contributes both theoretically and practically to the development of leadership communication in higher education institutions.
Copyright (c) 2025 Fatimah Zahra, Riswanto http://creativecommons.org/licenses/by-nc-sa/4.0
This study analyzes the traces of the da'wah of Sheikh Jangkung (Sayyid Raden Syarifuddin) in Palembang by comparing the Javanese hagiography narrative and the local historical context. The background of this research departs from the "Epoch Dilarung" event, where Sheikh Jangkung was exiled by Sunan Kudus for showing unpurified magic, which then led him stranded in Sumatra. The purpose of this study is to dissect the differences in Sheikh Jangkung's da'wah methodology between the Palembang and Java regions and see how Palembang functions as a space for the validation of his spiritual authority. The research method used is descriptive qualitative with a comparative analysis approach of historical sources, which includes the manuscript of Ihtisar Riwayat Syeh Jangkung, Serat Syekh Jangkung (SSJ), as well as oral traditions and Ketoprak performances. The results of the study show that Sheikh Jangkung's da'wah in Palembang is dominated by the Istisyfa (healing) method through karomah demonstrations to overcome disease outbreaks (pagebluk) and the Sultanate's political crisis. This is in stark contrast to da'wah in the Javanese agrarian environment (Pati) which uses the Irsyad Da'wah method through the example of morality and long-term social ethics. His success in Palembang resulted in political legitimacy in the form of marriage to the Sultan's daughter and the division of territory, which theologically validated the transformation of "sacredness" into "karomah" before he returned to Java with full spiritual authority.
Copyright (c) 2025 Solimin, Muhammad Qomarullah, Muklis http://creativecommons.org/licenses/by-nc-sa/4.0
Analisis Semantik Dalam Lirik Lagu “O Tuan” Karya Feast
This study aims to analyze the semantic meaning contained in the lyrics of the song “O Tuan” by the band Feast using Geoffrey Leech's semantic theory. This study specifically identifies the types of semantic meaning found in the lyrics and analyzes how these meanings contribute to the delivery of spiritual and emotional messages to listeners. The theory used in this study is Geoffrey Leech's semantic theory, which divides meaning into seven types, namely: conceptual meaning, connotative meaning, stylistic meaning, affective meaning, reflected meaning, collocative meaning, and thematic meaning. Leech's theory was chosen because of its comprehensiveness in analyzing various dimensions of meaning in texts, especially expressive texts such as song lyrics. Descriptive qualitative method with content analysis approach. The research data consisted of the lyrics of the song “O Tuan,” which were analyzed using semantic analysis techniques based on Leech's classification of meaning. Data collection techniques were carried out through documentation and observation of the song lyrics, while data analysis techniques used interpretive descriptive analysis with the stages of identification, classification, and interpretation of semantic meaning. The results of the study show that the lyrics of the song “O Tuan” by Feast contain various types of semantic meanings according to Leech's classification. Conceptual meanings are found in the use of words that refer to the concepts of divinity and spirituality. Connotative meanings are seen in the choice of dictionary.
Copyright (c) 2025 Zico Tri Purnama, Titi Darmi, Fitria Yuliani http://creativecommons.org/licenses/by-nc-sa/4.0
Filantropi Islam Digital Dalam Perspektif Opini Publik Muslim Perkotaan
Islamic philanthropy has undergone significant transformation in the digital era, presenting new opportunities and challenges in building public trust. This study employed a mixed-methods approach, combining a quantitative survey of 100 donors to the National Azan Zakat Agency (BAZNAS) in Bandar Lampung City with in-depth interviews with 15 participants. The quantitative analysis included linear regression, while the qualitative data were analyzed thematically. Secondary data from BAZNAS reports and policy documents were also used to enrich the analysis. This study aimed to analyze the perceptions and levels of trust among urban Muslims in digital Islamic philanthropy management, identify challenges, and identify influencing factors. The results showed that levels of trust in digital Islamic philanthropy management varied based on donor age. Younger donors (18-35 years old) tended to trust digital platforms more, while older donors (>50 years old) preferred traditional methods. Other factors influencing trust include education level, digital literacy, and previous experience with philanthropic institutions. Financial transparency, platform ease of use, and the institution's reputation are also key factors in building trust. Bridging the digital divide between generations, increasing digital literacy among senior donors, and ensuring data security are particular challenges for institutions. Philanthropic institutions need to adopt a multi-channel strategy that accommodates the preferences of various age groups while maintaining Sharia principles.
Copyright (c) 2025 Mubasit, Nadya Amalia Nasution http://creativecommons.org/licenses/by-nc-sa/4.0
Anjuran Dakwah Dalam Hadis Nabi Ballighu ‘Anni Walau Ayah Perspektif Ulama Hadis
This study aims to analyze the meaning and recommendations for da'wah in the hadith of the Prophet Muhammad SAW, Balligh? ‘ann? Walau ?yah, based on the perspectives of classical and contemporary hadith scholars. This study uses a qualitative method with a library research approach, where primary sources are taken from major hadith books such as ?a??? al-Bukh?r?, Sunan al-Tirmidh?, Sunan al-D?rim?, and Musnad A?mad bin ?anbal. The analysis was carried out through the takhrij al-?ad?th process to trace the chain of narration and text, followed by ma‘?n? al-?ad?th analysis to understand the contextual meaning based on explanations from scholars such as Ibn ?ajar al-‘Asqal?n?, Badr al-D?n al-‘Ain?, and al-Q??? al-Bay??w?. The results show that the hadith of Balligh? ‘ann? Meski ?yah is a valid hadith with a continuous sanad and a trusted narrator. The content of this hadith emphasizes that the obligation of da’wah is universal, not limited to scholars, but applies to every Muslim according to their knowledge and abilities. The hadith of Balligh? ‘ann? Meski ?yah not only functions as an invitation to da’wah but also as a basic principle for spreading knowledge and truth in Islam, upholding the values ??of honesty, truth, and justice.
Copyright (c) 2025 Samadi, Heru Purnomo, Hotib http://creativecommons.org/licenses/by-nc-sa/4.0
Dakwah Sebagai Resolusi Sosial Terhadap Penyimpangan Sosial Di Masyarakat Lombok
This study aims to analyze the role of da'wah as a social resolution to various forms of social deviance occurring in Lombok society. Social phenomena such as moral decline, promiscuity, drug abuse, and the weakening of mutual cooperation values indicate serious challenges in the social life of a society facing the currents of modernization and globalization. In this context, da'wah functions not only as a means of conveying religious teachings, but also as a social mechanism capable of guiding, controlling, and correcting community behavior so that it remains in line with moral and religious values. This research uses a qualitative approach by examining the religious social phenomena of the Sasak community in Lombok. The results of the study show that dakwah plays a significant role in shaping social awareness and strengthening community solidarity through the teachings of amar ma'ruf nahi munkar. Dakwah in Lombok is carried out through various approaches, including dakwah bi al-lisan (lectures and recitations), dakwah bi al-hal (social actions such as economic empowerment, cleanliness, and the environment), and dakwah based on local culture such as Maulid Adat and zikir together. In addition, the role of religious leaders such as Tuan Guru and Islamic boarding schools (pesantren) are key pillars in instilling Islamic values and maintaining community morality. The cultural approach, use of local languages, and synergy between religious scholars, traditional leaders, and village governments have made da'wah in Lombok effective in preventing and addressing social deviance. Thus, da'wah in Lombok not only functions as a spiritual activity, but also as a social resolution that can strengthen religious values, foster solidarity, and maintain social balance amid the dynamics of changing times.
Copyright (c) 2025 Heriyadi http://creativecommons.org/licenses/by-nc-sa/4.0
Mengintegrasikan Fatwa MUI No. 24 Tahun 2017 Dalam Upaya Edukasi Publik Terkait Ujaraan Kebencian Di Media Sosial
This research aims to explore the integration of MUI Fatwa No. 24 of 2017 in efforts to educate the public regarding hate speech on social media. Hate speech has become a serious problem that has a negative impact on social cohesion and the stability of society. The MUI fatwa, which emphasizes the importance of maintaining unity and avoiding division, provides a normative basis for dealing with this issue. This research analyzes the content and purpose of the fatwa, as well as the role of social media as a platform for disseminating information and potential hate speech. Through a qualitative approach, this study identifies effective public education strategies, including awareness campaigns and collaboration between the MUI, government and civil society. Apart from that, this research also examines the challenges faced in implementing fatwas and provides recommendations for increasing the effectiveness of education regarding hate speech. It is hoped that the results of this research can make a significant contribution to efforts to handle hate speech and strengthen the values of tolerance in society.
Copyright (c) 2025 Elvi Sumanti, Hasan Sazali, Nova Dwiyanti http://creativecommons.org/licenses/by-nc-sa/4.0
Strategi Dakwah Melalui Integrasi Sosial
The phenomenon of religious conversion in Malaysia, particularly among new Muslim students at Ma'had Aman Bistari who come from Chinese, Indian, and indigenous backgrounds, poses challenges to social integration and the formation of religious identity. This study aims to formulate a strategic da'wah model rooted in Malay culture to support inclusive integration. Using a qualitative case study approach, data were collected through interviews, observations, and documentation of da'wah activities. Thematic analysis revealed four key aspects of integration: social participation through community dialogue, adoption of Malay cultural symbols, horizontal relationships based on empathy, and spiritual and economic empowerment. The findings emphasize that strategic da'wah is inseparable from the socio-cultural dimensions that shape the daily interactions of converts. This study confirms that the da'wah strategy through social integration at Ma'had Tahfidz Vokasional Aman Bistari Selangor is effective in supporting the process of Malay cultural assimilation among students who convert to Islam across ethnicities. The findings indicate that da'wah practices focus not only on spiritual teachings but also on strengthening social cohesion through language, lifestyle, and inclusive cultural interactions.
Copyright (c) 2025 Dewi Khodijah, Isnaini, Mohd Asri bin Yunus http://creativecommons.org/licenses/by-nc-sa/4.0
Peran Perempuan Dalam Dakwah Digital: Peluang Dan Tantangan
This study aims to explore the role of women in the context of digital da'wah, which has increasingly developed alongside advancements in information technology. The research focuses on three main aspects: (1) the concept of digital da'wah, (2) the role of women in digital da'wah, and (3) the opportunities and challenges faced by women in conducting da'wah through digital platforms. Using a qualitative approach and literature study, the research finds that digital da'wah is a form of religious communication that utilizes digital media—such as social media and other online platforms—to reach a broader and more diverse audience. In this context, women play a significant role, not only as content consumers (objects of da'wah) but also as producers and disseminators of religious messages (subjects of da'wah). They use digital platforms to convey religious messages, initiate discussions, and build communities centered around religious values. However, this role is not without challenges, including social stigma, limited access to technology, and pressure from cultural norms that continue to marginalize women. On the other hand, digital da'wah presents significant opportunities for women to actively participate in spreading religious values, building networks, and expanding their influence in the public sphere. This study concludes that digital da'wah opens new spaces for women to play a more active role in religious activities, although various challenges must still be addressed.
Copyright (c) 2025 Nur Kholifah, Murodi, Muhamad Ardiansyah, Septiyadi, Salma Nur Zahro Maharani http://creativecommons.org/licenses/by-nc-sa/4.0
Hegemoni Media Sosial Sebagai Sumber Informasi Pesan-Pesan Dakwah Di Era Digital
The development of information technology in the digital era has significantly changed the landscape of Islamic preaching. Social media, with its wide reach and high interactivity, has now become a primary source of religious information for the public. This study aims to analyze the hegemony of social media in shaping the perception, understanding, and acceptance of Islamic preaching messages in the digital space. The research method used is a qualitative approach using literature study techniques and content analysis of various social media platforms. The results show that social media not only serves as a channel for distributing Islamic preaching messages but also as an arena for forming discourse influenced by algorithms, the popularity of public figures, and digital trends. This hegemony implies a shift in religious authority from formal institutions to popular figures on social media, which can both enrich and pose challenges to the authenticity and depth of Islamic preaching messages. These findings emphasize the importance of digital literacy and critical thinking in consuming religious information in the modern era.
Copyright (c) 2025 Wawan Sopiyan, Nurrohman Zulkarnain, Erik Yuyanda, Muhammad Rendiko Efritiansyah, Cahaya Fatimah Qurrata'ayun http://creativecommons.org/licenses/by-nc-sa/4.0
Fenomena Cancel Culture Di Platfrom Instagram
This research aims to understand how cancel culture functions as a mechanism for symbolic silencing of public figures in the digital space, focusing on the Gus Miftah case in the dynamics of public opinion on Indonesian social media. Elisabeth Noelle-Neumann's Spiral of Silence theory is used to explain the tendency of individuals to choose silence when their opinions conflict with the majority opinion, as well as how the dominance of certain opinions creates a repressive social climate against diversity of views. The method used is a descriptive qualitative approach with data collection techniques in the form of observation of social media content, especially Instagram, literature studies, and digital documentation of public narratives that developed during the viral period of the Gus Miftah case. The results showed that cancel culture against Gus Miftah was not only a spontaneous criticism, but also an organized process that formed collective social pressure. When negative opinions dominate, supporters or parties with different views tend to remain silent, showing the spiral of silence mechanism in action. As a result, symbolic silencing occurs, where public figures lose legitimacy without space for open dialogue. This research emphasizes the importance of maintaining diversity of opinion in the digital space so that freedom of expression is preserved.
Copyright (c) 2025 Siti Nabila Ria Siti Nabila Ria, Eceh Trisna Ayuh http://creativecommons.org/licenses/by-nc-sa/4.0
Representasi Kemiskinan Dalam Film Parasite (Karya Boong Joon-Ho)
This study analyzes how the film Parasite depicts structural poverty through the denotative, connotative, and mythical meanings contained in each scene. At the denotative level, the film displays literal visual elements such as the Kim family's subterranean semi-basement, with dim, yellowish lighting, in stark contrast to the Park family's bright, modern, luxurious home. The connotative level reveals symbolic meanings where the semi-basement represents social decline and the vulnerability of the lower class, while the staircase motif connotes a metaphor for fragile social mobility and the cycle of poverty that is difficult to break. At the mythical level, the film dismantles capitalist ideology that naturalizes poverty as a "natural" consequence of social hierarchy. Using qualitative research methods and Roland Barthes' semiotic analysis techniques, researchers collected data through observation and documentation, and validated the data using triangulation. The results of the study using Roland Barthes' semiotic theory revealed that the visualization of poverty in the film clearly reflects structural poverty-a condition in which certain groups of people cannot access sources of income due to unfair social structures. This concept is reinforced by the Theory of Social Democracy which emphasizes that poverty is a systemic problem, not just the result of individual failure.
Copyright (c) 2025 Muhamad Maruli Opradi, Susiyanto, M. Fikri Akbar http://creativecommons.org/licenses/by-nc-sa/4.0
Literasi Digital Mahasiswa Ilmu Komunikasi Universitas Muhammadiyah Bengkulu Dalam Mengidentifikasi Hoaks Pada Instagram
This research explores how Generation Z students at Universitas Muhammadiyah Bengkulu adapt to the challenge of recognizing hoaxes on Instagram within the framework of digital media literacy. The main objective is to identify the strategies they use to verify information, the barriers they face, and how the four pillars of media literacy access, analysis, evaluation, and creation are reflected in their digital practices. The study applies a qualitative design, employing in depth interviews, non-participant observation, and analysis of personal documents. Two students were deliberately chosen through purposive sampling because of their engagement in academic organizations and digital literacy communities. Data were processed using thematic analysis to interpret their approaches to information verification and online interaction. The results indicate that participants actively perform cross checking across multiple platforms, seek validation from trusted communities or public figures, and examine visual elements before confirming content. Despite these strategies, they continue to face difficulties such as reliance on cognitive shortcuts, exposure to algorithm-driven content, and the rise of advanced digital manipulation like deepfakes. The findings confirm that, although Generation Z demonstrates strong technological proficiency, their capacity for critical evaluation remains insufficient.
Copyright (c) 2025 Suci Rahmadani http://creativecommons.org/licenses/by-nc-sa/4.0
Menakar Etika Komunikasi Digital di Tengah Maraknya Disinformasi E-Commerce
The development of e-commerce in Indonesia has changed the communication pattern of digital marketing, but on the other hand poses a serious challenge in the form of increasing disinformation that threatens communication ethics and consumer trust. This study aims to analyze how digital communication practices in e-commerce violate the principles of communication ethics and its impact on consumer trust, focusing on the phenomenon of fake reviews, hidden endorsements, and excessive product claims. The method used was descriptive qualitative by collecting data through in-depth interviews with business actors, influencers, and active consumers, as well as digital observation of promotional content on Tokopedia, Shopee, and TikTok Shop. Data analysis uses the Miles & Huberman model with triangulation validation of theories, sources, and methods. The results show that e-commerce disinformation reflects a crisis of digital communication ethics, where economic persuasion takes precedence over honesty and transparency. Based on the theory of the Elaboration Likelihood Model (ELM), consumers are more easily influenced by peripheral paths such as high ratings and influencer imagery without critical evaluation. This condition lowers public trust and strengthens the need for the implementation of digital communication ethics, increasing people's digital literacy, and strict regulation of misleading communication practices.
Copyright (c) 2025 Mely Eka Karina, Rasianna Br. Saragih, Rifa’i http://creativecommons.org/licenses/by-nc-sa/4.0
Implementasi Digital Marketing Communication Pada Toko Grosir “Dapur Pintar” Dalam Meningkatkan Penjualan
The development of digital technology has transformed the dynamics of the retail and wholesale sectors, including how businesses promote products and interact with consumers. This study aims to analyze the implementation of digital marketing communications at Dapur Pintar Wholesale Store and its impact on increasing sales. The study used descriptive qualitative methods through in-depth interviews with store owners and regular customers, as well as direct observation of marketing activities via WhatsApp, Instagram, Facebook, and TikTok. The results show that Dapur Pintar implements promotional messages that focus on affordable prices, product quality, and visual content to attract consumer attention. WhatsApp is the most effective channel for driving conversions due to its personalized communication and rapid response. Instagram and Facebook serve as digital catalogs that strengthen awareness and purchase intention, while TikTok plays a significant role in expanding reach through viral content. However, several challenges were identified, such as inconsistent admin responses, suboptimal visual quality, price comparisons between stores, and complex inventory management. Overall, the digital marketing communications strategy contributed significantly to Dapur Pintar's sales growth.
Copyright (c) 2025 Novriansyah, Hagi Julio Salas, Marini Marini, M Mansyur http://creativecommons.org/licenses/by-nc-sa/4.0
Studi Naratif Relawan Dalam Penanganan Orang Dengan Gangguan Jiwa Berbasis Komunikasi Terapeutik
This study aims to analyze therapeutic communication practices employed by volunteers in community-based care for people with mental disorders (ODGJ). The focus of the research is directed at the meaning, communication strategies, and challenges faced by volunteers in the mentoring process. This study used a qualitative approach with a narrative study method. Data were obtained through in depth interviews with volunteers directly involved in mentoring people with mental disorders. Data were analyzed by tracing the informants' narrative flow to identify key themes in therapeutic communication practices, which were then interpreted using a therapeutic communication theoretical framework. The results indicate that volunteers' therapeutic communication is adaptive and contextual, not tied to formal clinical procedures. Volunteers interpret therapeutic communication as a process of building a sense of safety and empathetic relationships, especially in crisis situations. These communication practices involve strategic flexibility, the use of nonverbal communication, and the communicator's emotional regulation. These findings confirm that volunteers play a strategic role as therapeutic communication actors in community-based mental health services. This research contributes to the development of therapeutic communication studies by expanding its application beyond formal professional settings.
Copyright (c) 2025 Shalisha Karmann Ghia Roosmartono, Bani Eka Dartiningsih, Sri Wahyuningsih http://creativecommons.org/licenses/by-nc-sa/4.0
Interaksi Simbolik Dalam Upacara Sengkure Di Kabupaten Kaur
This study aims to analyze the meaning of the Sengkure Ceremony, an annual tradition of the Nasal tribe in Kaur Regency, Bengkulu, which is rich in symbolic meaning and social value. This study uses Herbert Blumer's symbolic interaction theory. The method used is qualitative with a case study design, through participatory observation, in-depth interviews, and documentation. The results of the study show that Blumer's three premises of action are based on meaning. The first premise is that meaning arises from social interaction, with symbols such as ijuk costumes, pandan masks, the Eid al-Fitr holiday, and the journey to the Nasal River representing spiritual transformation and self-purification. The second premise is that a process of interaction occurs in which symbols and beliefs come together in an event. The third premise is that these meanings are passed down through folklore and cross-generational social practices, and adapted in a modern context through cultural festivals and digital media.
Copyright (c) 2025 Wike Selvia Pauzi, Hafri Yuliani, Bintara Santika Putra http://creativecommons.org/licenses/by-nc-sa/4.0
This study examines the institutional transformation of the Program Management Unit (UPK) of the National Rural Community Empowerment Program (PNPM MPd) into the Merah Putih Village Cooperative in Lebong Regency, Bengkulu. Using a qualitative case study approach with 15 key informants consisting of former UPK managers, local government officials, community groups, and academics, this study analyzes strategic communication and institutional transformation mechanisms through in-depth interviews, focus group discussions, participant observation, and document analysis. The findings indicate that effective organizational communication plays a critical role in managing the institutional transition. The UPK has substantial social capital, including 15 years of microfinance management experience, a network with 847 community groups, and local policy support. However, there are obstacles such as unclear technical regulations, limited human resources in the village, and resistance to change. A gradual transformation model is considered most feasible, utilizing a participatory communication approach that maintains stakeholder trust. This study concluded that the transformation of the UPK into the Merah Putih Village Cooperative shows high prospects if implemented gradually with an adaptive communication strategy and supported by clear regulations.
Copyright (c) 2025 Muhammad Fauzan Aziman http://creativecommons.org/licenses/by-nc-sa/4.0
Ekosistem Media Modern Melalui Modifikasi Penyiar Menjadi Influencer Di TVRI Bengkulu
This research aims to explore the changes in the media ecosystem at TVRI Bengkulu brought about by the modification of broadcasters' roles into influencers within the context of modern media. This role transformation involves changes in how broadcasters interact with audiences and its impact on communication structures, work culture, and audience engagement in the digital world. The study employs a qualitative approach with a constructivist paradigm, utilizing in-depth interviews, observations, and document analysis related to TVRI Bengkulu's programs for data collection. The findings reveal that although broadcasters at TVRI Bengkulu have started using social media to build personal branding and engage with audiences, there are no formal regulations or policies supporting the development of this role. Nevertheless, broadcasters who have transitioned into influencers have successfully expanded their reach, particularly among the younger generation who are more active on social media. This transformation has impacted the media ecosystem at TVRI Bengkulu in terms of social interaction, content management, and shifts in work culture within the broadcasting organization. This study is expected to provide deeper insights into how the transformation of broadcasters into influencers influences the sustainability and relevance of broadcasting institutions in the digital era.
Copyright (c) 2025 Yuni Puspita Sari Yuni, Gushevinalti, Neneng Cucu Marlina http://creativecommons.org/licenses/by-nc-sa/4.0
Interaksi Sosial Dan Komunikasi Interpersonal Penerima Pkh Di Bank Sampah Kreatif Berseri Kelurahan Lempuing
This study aims to analyze the social interaction and interpersonal communication patterns of mothers receiving the Family Hope Program (PKH) at the Creative Berseri Waste Bank in Lempuing Village, and to understand how these interactions and communications shape social capital, identity construction, and power dynamics within the community. The research method used is a qualitative approach with a descriptive interpretive research type. Data collection techniques include participant observation, in-depth interviews, and documentation. Informants were selected using purposive sampling consisting of waste bank administrators and members with varying levels of involvement. Data analysis uses the Miles and Huberman model through the stages of data reduction, data presentation, and drawing conclusions with verification. The results of the study indicate that social interactions in the waste bank are manifested in associative forms including cooperation, accommodation, and assimilation that create mechanical solidarity based on collective awareness as fellow PKH recipients.but also creates a peaceful and prosperous society. Behind the seemingly egalitarian communication lies a power dynamic at work through disciplinary power and governmentality, where members voluntarily discipline themselves according to standards of economic efficiency. Waste banks create a new social structure with stratification based on a combination of economic dimensions, social status, and organizational power, and provide a mechanism for achievement-based vertical social mobility, albeit limited to the micro-community scale.
Copyright (c) 2025 Ledyawati http://creativecommons.org/licenses/by-nc-sa/4.0
This study analyzes the communication adaptation of Semaku migrant students (Seluma, Manna, and Kaur) at Padang State University using Young Yun Kim's Intercultural Communication Adaptation Theory. Using qualitative methods, informants were a group of 15 Semaku IPPM students consisting of 10 migrant students and 5 local students. Data collection techniques included in-depth interviews, non-participatory observation, and documentation. The results of the study indicate that adaptation occurs through a stress-adaptation-growth cycle in three dimensions. 1. Personal communication: Minangkabau linguistic barriers are the main adaptation challenges overcome through code-switching and code-mixing strategies. 2. Social communication: Semaku IPPM functions as a psychological buffer and cultural bridge that facilitates the formation of hybrid identities, but has the potential to trigger ethnic enclosure. 3. Mass communication: digital media becomes an arena for identity negotiation through bilingual captions that expand intercultural interactions. Psychological transformation takes place from social anxiety to resilience until students are able to act as cultural mediators. This study validates Kim's theory in the Indonesian context and recommends inclusive orientation programs, balancing regional organizational support with cross-regional participation, and optimizing digital platforms to support communication adaptation of migrant students.
Copyright (c) 2025 Alfian Syah Nafira Alfian, Sri Dwi Fajarini http://creativecommons.org/licenses/by-nc-sa/4.0
Analisis Strategi Komunikasi Dakwah Ikaba Dalam Meningkatkan Jaringan Alumni Ponpes Al-Ishlahuddiny Kediri Lombok Barat
The transformation of da'wah in the digital era requires pesantren alumni organizations to design adaptive and sustainable communication strategies. This study analyzes the da'wah communication strategy of the Al-Ishlahuddiny Alumni Family Association (IKABA) in strengthening the alumni network of Al-Ishlahuddiny Islamic Boarding School in Kediri, West Lombok. Using a qualitative case study approach, data were collected through observation, in-depth interviews, and documentation. The results show three main strategies: empathy-based interpersonal communication, utilization of digital media such as WhatsApp and Instagram, and implementation of collective activities such as studies and webinars. These strategies effectively address the challenges of cross-generational communication and limited alumni participation. IKABA is able to build emotional networks and adapt pesantren values to the digital social space. This research contributes to the understanding of alumni-based community da'wah strategies and suggests comparative studies on similar communities to test the effectiveness of this model more broadly
Copyright (c) 2025 Muhammad Ikhwan Fiddaraini Hasipa http://creativecommons.org/licenses/by-nc-sa/4.0
Komunikasi Publik Dalam Pengawasan Peraturan Walikota Lubuk Linggau Nomor 1 Tahun 2019 Tentang Pesta Malam
This study examines the effectiveness of public communication in monitoring the implementation of the Mayor of Lubuk Linggau Regulation No. 1 of 2019 concerning Night Parties through an evaluation of public perceptions as the target group of the policy. The regulation aims to govern the organization of night parties in order to maintain public order, security, and community comfort. Employing a quantitative approach with a survey method involving 94 respondents, the study evaluates five dimensions of policy implementation based on Dunn’s (2003) framework: effectiveness, efficiency, adequacy, equity, and responsiveness. Data were collected using a structured questionnaire with a Likert scale and analyzed through descriptive statistics, comparative tests, and a composite index. The results indicate a Public Perception Index (PPI) score of 64.51, suggesting a fairly good perception of policy implementation. The adequacy dimension received the highest score (2.106), while efficiency had the lowest (1.611). An ANOVA test revealed significant differences among the dimensions (F = 14.397, p < 0.001). These findings suggest that while the public perceives the substance of the regulation as adequate, the efficiency of its implementation still requires improvement. The study recommends enhancing licensing mechanisms, strengthening coordination among stakeholders, improving policy socialization, and optimizing monitoring systems to increase the effectiveness of public communication and the overall implementation of the night party policy in Lubuk Linggau City.
Copyright (c) 2025 Benedictus Filius, Suratman http://creativecommons.org/licenses/by-nc-sa/4.0
Peran Komunikasi Efektif Dalam Meningkatkan Kepercayaan Masyarakat Terhadap Polri
The aim of this research is to examine the role of effective communication in increasing public trust in the National Police based on Habermas' communication theory. This research uses a descriptive qualitative research method with a library research approach, which analyzes relevant literature, such as books, academic journals and research reports. The main data sources come from various references related to effective communication, Habermas' theory, and its application in the context of the National Police. The research results show that communication based on the principles of Habermas's theory, especially regarding transparency, dialogue and equality, can improve the image of the National Police in the eyes of the public. Programs such as dialogical patrols and conveying information through various media have increased public participation in discussing security issues and Polri policies. These findings indicate that responsive and humanistic two-way communication can strengthen relations between the National Police and the community, as well as build public trust in the police institution.
Copyright (c) 2025 Cuanda Mitra Perdana, M. Taufiq Hidayah Tanjung, Muharri, Ahmad Arifin http://creativecommons.org/licenses/by-nc-sa/4.0
Peran Media Massa Lokal Dalam Membentuk Opini Publik Saat Tanggap Darurat Gempa 6,3 Magnitudo Di Bengkulu
For Indonesians living in earthquake-prone areas, natural disasters pose a significant threat. One such event occurred in Bengkulu Province, which was struck by a 6.3 magnitude earthquake at 8:34 PM WIB on May 28, 2025. This study examines how local mass media influenced public sentiment during the emergency response to the 6.3 magnitude earthquake that shook Bengkulu on May 28, 2025. During the crisis, local media such as PedomanBengkulu.com, LensaBengkulu.com, RBTV, Rakyat Bengkulu, and Bengkulu Ekspress played an important role in providing information and calming the public. This study examines how local media coverage affects public perceptions of disaster risk, government reactions, and mitigation strategies using a literature study methodology. The findings show that local media usually avoid speculative news and prioritize news that is educative, calming and informative. By using news framing based on reliable information and official sources, local media are able to build community involvement in disaster response, foster positive collective opinion and increase public trust. Public communication management in emergency situations, especially in disaster-prone areas, can be improved through the theoretical and practical contributions of this research.
Copyright (c) 2025 Mukhlizar, Linda Safitra http://creativecommons.org/licenses/by-nc-sa/4.0
Efektivitas Komunikasi Partisipatoris dalam Pengembangan Masyarakat Islam: Sebuah Analisis Berdasarkan Prinsip-prinsip Teori Dialektika Relasional
Communication, as a broad and multidimensional field of study in the social sciences, encompasses a variety of theories and approaches, one of which is relational dialectical theory. This theory, derived from the thought of Mikhail Bakhtin, views life as a dialogical arena where individuals constantly interact with conflicting desires and needs in the context of their relationships. Leslie Baxter, one of the key figures in the development of this theory, emphasises that relationships are dynamic and require ongoing attention to achieve success and satisfaction. Relational dialectic theory provides a comprehensive framework for understanding the complexity of relationships, recognising that each individual experiences and navigates tensions in relationships in unique ways. Therefore, communication plays a crucial role in managing and balancing the various tensions and contradictions that arise in human interactions. Relational dialectic theory can be defined as ‘the nexus of contradictions in personal relationships or the continual interaction between opposites or tendencies to oppose’. In the context of scientific research, this theory provides a powerful analytical framework for understanding the dynamics of interpersonal relationships. By recognising the inherent tensions in relationships, researchers can identify and explore the various factors that influence communication and satisfaction in relationships. This approach not only helps in understanding the basic mechanisms of relationships, but also provides insights into how individuals can manage contradictions and tensions to achieve more harmonious and satisfying relationships. In research, relational dialectics theory can be used to analyse how individuals balance the need for autonomy and attachment in relationships, how they manage the tension between openness and privacy, and how they handle the contradiction between stability and change. By understanding these dynamics, researchers can develop more effective communication strategies to improve the quality of interpersonal relationships. Therefore, relational dialectics theory provides not only a comprehensive theoretical framework, but also practical tools for managing the complexity of human relationships.
Copyright (c) 2025 Rahmat Hidayat, Muhammad Solihin, Ahmad Sultra Rustan http://creativecommons.org/licenses/by-nc-sa/4.0
Pemaknaan Setawar Sedingin Dalam Penyelesaian Konflik Pada Masyarakat Bengkulu
This study on the "Setawar Sedingin Tradition in Bengkulu Society" aims to uncover the meaning of the Setawar Sedingin tradition within Bengkulu's traditional processions and explain the process by which it takes place. In this study, the researcher employed a qualitative method with a phenomenological approach to examine the meanings contained within Setawar Sedingin based on the real-life experiences of research informants, whom the researcher selected using a purposive sampling technique. To collect data, the researcher employed observation, interviews, and document searches related to Setawar Sedingin. Subsequently, the researcher employed data reduction and triangulation as data analysis techniques, and used data verification with research informants to validate the data. The results indicate that the Setawar Sedingin tradition is named after the leaves of the plant setawar and sedingin. Setawar and Sedingin have the meaning of offering and cooling down conflicts.
Copyright (c) 2025 Alfarabi, Aldila Vidianingtyas Utami, Puji Haryadi Mulyana Sukma, Venti Puspitasari http://creativecommons.org/licenses/by-nc-sa/4.0
Analisis Framing Aktor Politik Di Media Sosial Tiktok
This research aims to analyze how political messages are constructed, disseminated, and responded to by audiences on the dynamic TikTok platform. Using a qualitative approach and an in-depth single-case study design, this research focuses on a comprehensive analysis of video content and public interactions occurring on the @helmihasanchannel account. Primary data was collected through participant observation and online document studies, including video transcriptions and screen recordings of user comments. The research, using Todd Gitlin's Framing theory, shows that @helmihasanchannel successfully leveraged TikTok's unique characteristics to create an emotional connection with the public. This is evident in its use of a relaxed communication style and everyday narratives. The uploaded content covers issues of infrastructure development and social assistance, which significantly stimulated public responses in the form of comments and likes. The use of TikTok features such as background music, filters, effects, duets, and stitching also increased the content's appeal. Content framing strategies were used to build positive perceptions, such as showcasing road construction as evidence of tangible performance.
Copyright (c) 2025 Rocki Pratama Rocki Pratama, Novliza Eka Patrisia http://creativecommons.org/licenses/by-nc-sa/4.0
Artikel Personal Branding Mahasiswa Ui Asal Bengkulu Dalam Pemanfaatan Instastory
This study aims to analyze personal branding through the Instagram account @samikn_ belonging to a University of Indonesia student from Bengkulu by utilizing the InstaStory feature. Using Peter Montoya's (2003) personal branding theory and McNally's (2012) personal brand characteristics, this study applies a descriptive qualitative approach through content analysis of InstaStory publications over a certain period of time. Semi-structured interviews and documentation analysis are also used as supporting data. The results show that @samikn_ has successfully implemented Montoya's eight personal branding principles, including activeness in organizations (The Law of Specialization), leadership in public speaking and preserving Bengkulu culture (The Law of Leadership), and authentic personality in motivation and a healthy lifestyle (The Law of Personality). In addition, he emphasizes uniqueness through volunteer activities (The Law of Distinctiveness), maintains visibility through consistent uploads (The Law of Visibility), combines personal values ??with the built image (The Law of Unity), demonstrates persistence in communication (The Law of Persistence), and has a positive impact on the environment (The Law of Goodwill). @samikn_'s personal brand also meets McNally's criteria: unique, relevant to the younger generation, and consistent.
Copyright (c) 2025 Kemas Musyadat Kholiq, Eni Khairani http://creativecommons.org/licenses/by-nc-sa/4.0
Mengungkap Makna Spiritual Dan Budaya Dalam Simbol-Simbol Tradisi Maccera Manurung Di Enrekang
This research explores how Generation Z students at Universitas Muhammadiyah Bengkulu adapt to the challenge of recognizing hoaxes on Instagram withinthe framework of digital media literacy. The main objective is to identify the strategies they use to verify information, the barriers they face, and how the four pillars of media literacy access, analysis, evaluation, and creation are reflected in their digital practices. The study applies a qualitative design, employing in depth interviews, non-participant observation, and analysis of personal documents. Two students were deliberately chosen through purposive sampling because of their engagement in academic organizations and digital literacy communities. Data were processed using thematic analysis to interpret their approaches to information verification and online interaction. The results indicate that participants actively perform cross checking across multiple platforms, seek validation from trusted communities or public figures, and examine visual elements before confirming content. Despite these strategies, they continue to face difficulties such as reliance on cognitive shortcuts, exposure to algorithm-driven content, and the rise of advanced digital manipulation like deepfakes. The findings confirm that, although Generation Z demonstrates strong technological proficiency, their capacity for critical evaluation remains insufficient.
Copyright (c) 2025 Sumarni Sumai, A Nurkidam, Fitrawan Rezky, Zulpiana Wahid http://creativecommons.org/licenses/by-nc-sa/4.0
Komunikasi Publik Dalam Pengawasan Peraturan Walikota Lubuk Linggau Nomor 38 Tahun 2021
This study analyzes public communication in the supervision of the Mayor of Lubuk LinggauRegulation No. 38 of 2021 concerning the Admission of New Students (PPDB) at the kindergarten, elementary, and junior high school levels, from the perspective of the community as policy beneficiaries. Effective public communication is a key factor in the success of educational policy oversight; however, its implementation in Lubuk Linggau City still faces various challenges. This quantitative descriptive research employs Dunn’s (2003) policy evaluation framework, which includes five dimensions: effectiveness, efficiency, adequacy, equity, and responsiveness. Data were collected through a survey of 39 respondents who participated in DPRD supervisory activities, selected purposively from a total of 100 participants. The results indicate that public communication in PPDB supervision falls under the “fairly implemented” category, with a grand mean score of 2.021. The efficiency dimension received the highest score (mean 1.692), while the responsiveness dimension received the lowest (mean 2.205), indicating weak two-way communication mechanisms between policymakers and the public. These findings highlight the importance of strengthening public communication strategies in the supervision of education policies to enhance transparency, accountability, and community participation in local education governance.
Copyright (c) 2025 Rizki Ade Putra, Alimansyah http://creativecommons.org/licenses/by-nc-sa/4.0
Communication Ethics In Using Social Media From Hadith Perspective
This study examines the ethics of communication on social media through the perspective of hadith as a response to crucial issues in contemporary discourse. The main goal is to identify and analyze the ethical principles of digital communication based on the guidance of the Prophet PBUH. The method used is qualitative based on library research with a thematic analysis approach (maudhu'i), which includes sanad criticism, matan criticism, and hermeneutic analysis of related hadiths. The results of the study formulated four main principles in communicating in cyberspace. First, the message delivery must be positive by prioritizing good words and avoiding unhelpful content. Second, honesty in communication is the main foundation to prevent the spread of hoaxes that often trigger social conflicts. Third, it is important to consider the impact of each message to be delivered (the aspect of maslahat), considering that every speech has moral and spiritual consequences. Fourth, it is necessary to avoid messages that contain insults, hatred, and sheep fighting, which are in harmony with the hadith commands to protect the mouth and heart from envy and envy. This study concludes that the ethical values in the hadith of the Prophet Muhammad PBUH remain very relevant as a universal moral guideline for social media users to create a healthy, harmonious, and responsible digital environment.
Copyright (c) 2025 Andi Ahmad Zahri Nafis, Zulfahmi Alwi, Arifuddin Ahmad, Nirwan Wahyudi, M. Napis Djuaeni http://creativecommons.org/licenses/by-nc-sa/4.0
Staregi Komunikasi Interpersonal Guru Dalam Membentuk Motivasi Intrinsik Siswa Kelas 3 SDN 67 Kota Bengkulu
This study aims to analyze the use of interactive learning methods in improving learning achievement of grade 3 students of SDN 67 Bengkulu City by using the perspective of DeVito's interpersonal communication theory as the basis of analysis. The theory used is DeVito's interpersonal communication theory which includes five main principles namely openness, empathy, equality, support, and positive attitude as a framework to assess the effectiveness of communication in interactive learning. The research method used a qualitative approach involving a grade 3 teacher (Mrs. Rumlah, S.Pd) and 31 grade 3 students (16 boys and 15 girls) aged 8 to 9 years old as participants. Data collection was conducted through direct observation of the implementation of interactive learning and analysis of changes in communication patterns in the learning process. The results showed that the implementation of interactive learning methods with DeVito's principles resulted in significant changes from teacher-centered communication patterns to student-centered communication patterns. The principle of openness can be seen from the increasing frequency of students asking questions spontaneously and the courage of students to convey difficulties in learning, which ultimately contributes to improving student learning achievement.
Copyright (c) 2025 Eva Yuliyanti, Reni Kusmiarti http://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Karakteristik Sosial Demografi Terhadap Representasi Diri Generasi Z Pada Media Sosial Instagram Di Kota Bengkulu
This study aims to analyze the influence of socio-demographic characteristics on self-representation among Generation Z on the social media platform Instagram in Bengkulu City. The socio-demographic characteristics examined include age, gender, and family background. The research employs a quantitative approach using a survey method involving 240 respondents from Generation Z residing in Bengkulu City, with an explanatory research design. Data were analyzed using Structural Equation Modeling (SEM) to examine the relationships between variables. The results indicate that socio-demographic characteristics including age, gender, and family background have a positive and significant influence on the self-representation of Generation Z on Instagram. These findings suggest that self-representation on social media is not a neutral act but is shaped by individuals’ social backgrounds, which influence how they construct and interpret their digital identities. This research provides theoretical contributions to the field of communication and new media studies, as well as practical implications for developing digital communication strategies tailored to the characteristics of younger generations. Furthermore, the study highlights the importance of understanding social dynamics in shaping patterns of interaction and self-representation in the digital era. For future research, it is recommended to expand the variables by incorporating psychosocial factors such as the need for validation, social anxiety, or perceptions of digital aesthetics. Future studies may also explore other social media platforms or generational groups to gain a broader understanding of self-representation dynamics in the digital culture context.
Copyright (c) 2025 Dhandy Thio Ramadhani S, Panji Suminar http://creativecommons.org/licenses/by-nc-sa/4.0
Strategi Komunikasi Partisipatif Dalam Perumusan Peraturan Daerah Kota Lubuk Linggau Tentang Penyelenggaraan Pesantren
This study analyzes participatory communication strategies in the formulation of the Regional Regulation (Perda) concerning the Implementation of Islamic Boarding Schools in Lubuk Linggau City using Riant Nugroho's Participatory Policy Communication model. The urgency of this research is based on the strategic contribution of Islamic boarding schools and the lack of specific regional regulations. A descriptive qualitative method was used to examine the implementation of four main strategies. The results show that the Perda formulation process was participatory, transparent, and accountable. This was realized through: (1) Informative Strategy (transparency through official and local media); (2) Consultative Strategy (structured formal consultations such as FGDs and Public Hearings); (3) Deliberative Strategy (the Regional People's Representative Council (DPRD) acts as a neutral facilitator ensuring equal positions in dialogue); and (4) Collaborative Strategy (creating synergy through structured feedback loops, capacity building, and field verification). The comprehensive implementation of these four strategies ensures that the resulting Perda has substantial legitimacy because it is the product of a co-creation process that fully involves the Islamic boarding school community as the main stakeholder.
Copyright (c) 2025 Ali Fagil Reski Nugroho, Jatmiko Yogopriyatno http://creativecommons.org/licenses/by-nc-sa/4.0
Pengembangan Strategi Pemanfaatan Media Sosial Dalam Penerimaan Mahasiswa Baru
This study aims to formulate development strategies to optimize social media use in supporting the student admission process at Universitas Muhammadiyah Bengkulu (UMB). Using a mixed-methods approach, quantitative data were gathered from 100 respondents via online questionnaires, while qualitative data were obtained from 16 purposively selected informants through interviews. The analysis employed SWOT, IFE (Internal Factor Evaluation), and EFE (External Factor Evaluation) frameworks. Results identified 12 strategies classified into SO, WO, ST, and WT categories. With an IFE score of 2.79 and an EFE score of 2.64, UMB falls into Quadrant V, indicating a "hold and maintain" position. The recommended strategies align with the 4P marketing mix: promotion through active and targeted social media campaigns, product represented by engaging and relevant digital content, place by utilizing accessible online platforms such as Instagram and TikTok, and price reflected in cost-efficiency by leveraging student involvement and influencers instead of high-budget marketing. These strategies aim to increase visibility, build a strong institutional image, and enhance UMB’s competitiveness in attracting prospective students.
Copyright (c) 2025 Muhammad Faisal Rahman, Juliana Kurniawati, Fitri Nur Hafidzah http://creativecommons.org/licenses/by-nc-sa/4.0
Makna Komunikasi Emosional Dalam Film Pendek Animasi “Pupus – Cangkir Profesor” Melalui Simbol Cangkir Dan Relasi Antargenerasi
This study aims to explore the meaning of emotional communication in the animated short film Pupus – Cangkir Profesor through the analysis of symbolic elements and intergenerational relationships. The research focuses on how visual symbols, particularly the cup, function as a medium to convey emotional bonds, memories, and values between characters of different generations. The method used is a qualitative approach with semiotic analysis, applying Roland Barthes’ framework to interpret the denotative, connotative, and mythical levels of meaning in selected scenes from the animation. Data were obtained by observing and documenting key visual moments, then analyzed to uncover the layered meanings embedded in the narrative and visual cues. The findings reveal that the cup symbol carries significant sentimental value, representing love, remembrance, and emotional continuity between the younger and older characters. It also reflects cultural values of respect, care, and the transmission of wisdom across generations. The study concludes that visual symbols in animated storytelling can serve as powerful tools to evoke empathy, strengthen emotional engagement, and preserve intergenerational connections, making them effective in both artistic and communicative contexts.
Copyright (c) 2025 Rizky Saputri, Fitria Yuliani http://creativecommons.org/licenses/by-nc-sa/4.0